Best of: Canadian ads from the past five years

Lürzer’s Archive editor in chief Michael Weinzettl presents his favorites.

Mitsubishi Motors Canada

2016 Outlander. With heated wipers.

Ford Canada

Make light work of every tow with the 2016 Super Duty.

PFLAG Canada

Not all prisons have bars. Support trans awareness. Campaign for a Canadian NGO that provides help with issues of sexual orientation, gender identity, and gender expression.

Pfizer

Advil. Arthritis Relief.

Jaguar Canada

Devour the road. The 550 hp XFR-S.

Canada Goose

Unofficial jacket of film crews everywhere it’s cold. Strapline: Ask anyone who knows. Campaign for Canada Goose brand parkas, known in the entertainment industry as the “unofficial” jacket of film crews.

Land Rover

Happy New Year. The ad for Land Rover features a dragon, a symbol of prosperity and good fortune that has strong associations with the Chinese New Year.

Smart

Bounce (Procter & Gamble)

Repels pet hair. Campaign for Bounce brand dryer sheets, which help to control static and repel pet hair and lint.

Wvrst, Toronto

(We take your favourite animals and turn them into sausage.) Campaign for Wvrst, a restaurant that offers homemade sausages.

Sherlock

To thieves, it’s worthless. – Thanks to our 52 marking points. Campaign for the highly effective Sherlock brand anti theft system, which makes it virtually impossible for cars to be chopped up for parts.