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Lürzer's Archive

Best of: Canadian ads from the past five years

Lürzer’s Archive editor in chief Michael Weinzettl presents his favorites.

Mitsubishi Motors Canada

2016 Outlander. With heated wipers.

  • Mitsubishi Motors Canada
  • john st., Toronto
  • Stephen Jurisic, Niall Kelly, Angus Tucker
  • Sebastien Lafaye
  • Cedric Audet
  • Alain Desjean
  • Claude Lafrance

Ford Canada

Make light work of every tow with the 2016 Super Duty.

  • Ford Canada
  • Blue Hive, Toronto
  • Jonathan Smith, Serge Pennings, Allen Kwong
  • Marilyn-Rose Maitland
  • Neal Khosla, Darrel Knight
  • Pierre Bourjo

PFLAG Canada

Not all prisons have bars. Support trans awareness. Campaign for a Canadian NGO that provides help with issues of sexual orientation, gender identity, and gender expression.

  • PFLAG Canada
  • FCB, Toronto
  • Jeffrey Hilts, Robin Heisey
  • Jeffrey Hilts
  • Robin Heisey, Krystle Mullin
  • Philip Rostron
  • Instil Productions

Pfizer

Advil. Arthritis Relief.

  • Pfizer
  • Young & Rubicam (Y&R), Toronto
  • Darcy Maloney, Israel Diaz
  • Lo Nam Mike
  • Abeer Verma
  • Adrian Armstrong
  • Raul Pardo, Pierre Bourjo

Jaguar Canada

Devour the road. The 550 hp XFR-S.

  • Jaguar Canada
  • Young & Rubicam (Y&R), Toronto
  • Israel Diaz, Lisa Mok, Matt Fraracci
  • Pearce Cacalda
  • Kevin Hoessler
  • Jim Norton
  • Pierre Bourjo

Canada Goose

Unofficial jacket of film crews everywhere it’s cold. Strapline: Ask anyone who knows. Campaign for Canada Goose brand parkas, known in the entertainment industry as the “unofficial” jacket of film crews.

  • Canada Goose
  • dougserge+partners, Toronto
  • Denise Rossetto, Todd Mackie
  • Aaron Doyle
  • Roni Gellert
  • Agnes Jeglinska

Land Rover

Happy New Year. The ad for Land Rover features a dragon, a symbol of prosperity and good fortune that has strong associations with the Chinese New Year.

  • Land Rover
  • Young & Rubicam (Y&R), Toronto
  • Israel Diaz, Brent Turnbull
  • Liz Peters, Ben Ren
  • Amy Jacobs
  • Chris Gordaneer
  • Mark Tyler

Smart

  • Smart
  • BBDO, Toronto
  • Carlos Moreno, Peter Ignazi
  • Spencer Dingle
  • Jordan Hamer
  • Shanghoon

Bounce (Procter & Gamble)

Repels pet hair. Campaign for Bounce brand dryer sheets, which help to control static and repel pet hair and lint.

  • Bounce (Procter & Gamble)
  • Leo Burnett, Toronto
  • Judy John, Paul Giannetta, Sean Barlow, Lisa Greenberg
  • Paul Giannetta
  • Sean Barlow
  • Tim Flach Photography, London

Wvrst, Toronto

(We take your favourite animals and turn them into sausage.) Campaign for Wvrst, a restaurant that offers homemade sausages.

  • Wvrst, Toronto
  • TAXI, Toronto
  • Lance Martin
  • Mike Lee
  • Alexis Bronstorph
  • Esther Sanchez

Sherlock

To thieves, it’s worthless. – Thanks to our 52 marking points. Campaign for the highly effective Sherlock brand anti theft system, which makes it virtually impossible for cars to be chopped up for parts.

  • Sherlock
  • Bleublancrouge, Montreal
  • Jonathan Rouxel
  • Julien Hérisson
  • Dominique Bulmer
  • Simon Duhamel
  • Geoffrey Skrajewski

Fantasia

Poster for Fantasia, the international film festival in Montreal.

  • Fantasia
  • Bos, Montreal
  • Simon Beaudry, Maxime Jenniss
  • Martin Bernier
  • Alain Desjean

Restaurant du Vieux Port, Montreal

  • Restaurant du Vieux Port, Montreal
  • Amen, Montreal
  • Bogdan Truta
  • Josianne D´Auteuil, Paul Mathieu Collin

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