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Lürzer's Archive

Brilliant Brazilian ads of the past decade

A review of Brazilian print ads from the past 10 years compiled by Lürzer’s Archive editor-in-chief Michael Weinzettl.

Brinox

Samurai Line. You on the top of food chain. Campaign for the Samurai line of knives from the Brinox brand.

  • Brinox
  • DM9Sul, Porto Alegre, Brazil
  • Marco Loco Bezerra, Rodrigo Pereira, Everton Behenck
  • Joao Pedro Vargas, Andre Blanco
  • Marcio Fritzen
  • Miagui Imagevertising
  • Miagui Imagevertising

Expedia do Brasil

Stop going to the same places. Campaign for the online travel company Expedia.

  • Expedia do Brasil
  • VML Brazil, São Paulo
  • Silmo Bonomi
  • Alexandre Amaral
  • Marcel Ares

Diomedia

There are lots of terrible animal pictures out there. – National Geographic collection. The best nature images are here. Campaign for the Diomedia stock photo agency.

  • Diomedia
  • Heads Propaganda, Sao Paulo
  • Silvio Medeiros
  • Silvio Medeiros, Pedro Galdi
  • Gabriel Sotero, Alpho Ramsay
  • Megablaster

VW Volkswagen

Danger is just a matter of distance. ACC System. Keeps you at a safe distance from the vehicle ahead.

  • VW Volkswagen
  • AlmapBBDO, Sao Paulo
  • Marcos Medeiros, Bruno Prosperi, Renato Simões, Andre Kassu
  • Marcelo Tolentino
  • Marcelo Pignatari
  • Mariana Valverde

Santa Cruz Wine Store

“I do say you are dumb but almost pretty.” “You always know just what to say.”

  • Santa Cruz Wine Store
  • Publicis, Sao Paulo
  • Erik Vervroegen, Leo Macias, Hugo Rodrigues
  • Leo Macias, Marjorie Vardo
  • c/o DPZ, Rio de Janeiro, Josh Parschauer

Forbes Brasil

(Cristiano Ronaldo would have to play until the year 13508 to match Warren Buffett’s fortune.)

  • Forbes Brasil
  • Ogilvy Brasil, Sao Paulo
  • Anselmo Ramos, Roberto Fernandez, Paco Conde, Fabio Seidl
  • Guto Kono, Luis Paulo Gatti, Mussashi Shintaku
  • Fabio Seidl
  • Zombie Studio

Johnson & Johnson

Sometimes all you can do is smile. Campaign for Listerine whitening mouthwash.

  • Johnson & Johnson
  • JWT (J. Walter Thompson), Sao Paulo
  • Ricardo John, Erick Rosa
  • Fabio Simões, Pablo Lobo, Pedro Ricci, Robison Mattei
  • Gabriel Morais, Bruno Pereira

Zoobiker

Ad for Brazilian cyclists’ group Zoobiker encouraging people to ride bikes instead of driving cars.

  • Zoobiker
  • Perfil 252, Belo Horizonte
  • Márcia Lima, Marcos Pina
  • Francisco Valle, Rafael Matos
  • Adriano Docconi
  • Francisco Valle, Rafael Matos
  • Francisco Valle, Rafael Matos

LG

(LG Cinema 3D Smart TV. With 2D to 3D converter.)

  • LG
  • Young & Rubicam (Y&R), São Paulo
  • Flavio Casarotti, Rui Branquinho, Alexandre Vilela
  • Leandro Câmara, Ejij Kozaka
  • Marcelo Conde, Fabio Tedeschi

VW Volkswagen

  • VW Volkswagen
  • AlmapBBDO, Sao Paulo
  • Luiz Sanches
  • Caio Tezoto

Chrysler

(Your children take enough risks at home already. – Chrysler Town & Country. Six airbags. Top safety pick 2012.)

  • Chrysler
  • Leo Burnett Tailor Made, São Paulo
  • Guilherme Jahara
  • Tiago Bastos
  • Tiago Bastos

LG

Let your food taste like food. – LG lightwave oven. Microwave + grill.

  • LG
  • Young & Rubicam (Y&R), São Paulo
  • Flavio Casarotti, Rui Branquinho
  • Daniel Velehov
  • Rafael Fagundes
  • Gabriel Bueno, Carlos Nogueira

ENO

Campaign for Eno brand digestive tablets.

  • ENO
  • Ogilvy & Mather, Rio de Janeiro
  • Paco Conde
  • Alexandre Fernandes
  • Pedro Coelho
  • Seagullsfly, Rio de Janeiro
  • Alexandre Fernandes

Grendene Calcador

Pay-off: Because the earth is blue. Campaign for Ipanema brand sandals featuring Ipanema’s “spokeswoman,” top model Gisele Bündchen, and announcing Ipanema’s sponsorship of various ecology-related foundations such as the WWF.

  • Grendene Calcador
  • W/Brasil Publicidade, Sao Paulo
  • Celso Alfieri
  • Rui Branquinho
  • Paulo Vainer, Fernando Zuffo

Varig

(Small copy, all motifs: Once again, CBF has picked Varig to take Brazil to the World Cup. Do as our idols do, fly Varig. No other national team has traveled so far. And Varig has taken them. Claim: Varig Brazil. Official carrier of the Brazilian national soccer team.)

  • Varig
  • NBS, Rio de Janeiro
  • Jose Luis Vaz, Marcello Noronha
  • Renato Jardim, Andre Lima
  • José Luis Benício

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