Pay-off: Because the earth is blue. Campaign for Ipanema brand
sandals featuring Ipanema’s “spokeswoman,” top model Gisele
Bündchen, and announcing Ipanema’s sponsorship of various
ecology-related foundations such as the WWF.
(Small copy, all motifs: Once again, CBF has picked Varig to take Brazil to the World Cup. Do as our idols do, fly Varig. No other
national team has traveled so far. And Varig has taken them. Claim: Varig Brazil. Official carrier of the Brazilian national soccer