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Lürzer's Archive

When ads go arty

Lürzer’s Archive editor-in-chief Michael Weinzettl picks out his most-loved "arty ads" from Brazil and the UK.

Grupo Petropolis

Weltenburger Beer. Making life easier since 1050.

  • Grupo Petropolis
  • Young & Rubicam (Y&R), São Paulo
  • Rui Branquinho
  • Leandro Câmara, Felipe Pavani
  • Christian Fontana, Ricardo Dolla
  • Getty Images, Seattle
  • Marcelo Braga

TENDAL GRILL

Cover page. Campaign for Tendall Grill, a Brazilian chain of steakhouses acclaimed for their premium cuts.

  • TENDAL GRILL
  • PPM Propaganda e Marketing, Sao Paulo
  • André Marques
  • Giulliano Alves, Cesar Litholdo
  • Dário Oliveira
  • Sattu Rodrigues
  • Sattu Rodrigues

UOL, Sao Paulo

In the wrong job, being very good can be very bad. With 150,000 opportunities online, there’s one for you. Campaign for an online job market operated by the Brazilian internet service provider UOL.

  • UOL, Sao Paulo
  • Africa, São Paulo
  • Sergio Gordilho, Rafael Pitanguy
  • Humberto Fernandez, Bernardo Romero
  • Beto Rogoski
  • Rodrigo Pirim
  • Lightfarm
  • Daniel Leitao

FF English

(Make your English clear. Conversational classes.) Campaign for FF, a Brazil-based English language school.

  • FF English
  • Dim & Canzian, Sao Paulo
  • Guilherme Facci, Michele Dim D' Ippolito
  • Michele Dim D' Ippolito, Thiago Martinhão
  • Paulo Marcussi
  • Sattu Rodrigues

Tigre

(Better safe than sorry. Go with Tigre.) Campaign for Tigre, a company selling pipes, fittings and accessories for construction projects, including a huge set of products to prevent leaks.

  • Tigre
  • Talent, São Paulo
  • João Livi, Alexandre Popoviski
  • Felipe Lemes
  • João Paulo Magalhães
  • Boreal, Sao Paulo

Pack and Send

(The specialists in shipping fine art.) Campaign for delivery service company Pack & Send.

  • Pack and Send
  • Ponderosa, Leeds
  • Paul Alexander
  • Sarah Jarman
  • The Apple Agency, Scunthorpe

Manchester Galleries

(Face of factory owner James Curtis, as painted by Sir James Lawrence.)Campaign for the Manchester Art Gallery superimposing faces from some of the gallery’s paintings onto contemporary figures.

  • Manchester Galleries
  • BJL, Manchester
  • Tom Richards
  • Tom Richards
  • Pete Bastiman
  • Alex Telfer Photography Ltd

Tiger Beer

(The Far East's most desirable export since 1932.) Campaign for Tiger brand beer.

  • Tiger Beer
  • CHI (Clemmow Hornby Inge) & Partners, London
  • Matt Collier
  • Wayne Robinson
  • Yuko Shimizu
  • Kylie McLean

London Graphic Centre

(Paints destined for greatness. High-quality art supplies, graphic materials, and studio epuipment.)

  • London Graphic Centre
  • Abbott Mead Vickers (AMV) BBDO, London
  • Aaron Adler
  • Barney Ashton

Tate Britain

  • Tate Britain
  • Fallon, London
  • Juan Cabral
  • Juan Cabral
  • Ginny Carrel

National Art Gallery

London's National Gallery has hung life-sized reproductions of famous paintings auroud Soho to offer the public a series of "tasters" from its collection. Each painting is framed and accompanied by an information plaque with a phone number to call for an audio guide to the works.

  • National Art Gallery
  • The Partners, London
  • Greg Quinton, Jim Prior
  • Jim Davis
  • Matt Stuart

Samsung NX mini

For self-portraits. Not selfies. The NX mini with a 3-inch flip-up display and interchangeable wide-aperture lens.

  • Samsung NX mini
  • Leo Burnett, Zurich
  • Axel Axel Eckstein
  • Pedro Moosmann, Johannes Dörig
  • Fabian Windhager

  • Fredrik Ödman


GE Lighting Museum

Just because it’s a classic, doesn’t mean it needs classic lighting. GE Lighting Museum. Campaign for a special lighting solution from GE Lighting designed to illuminate museums while protecting the works of art.

  • GE Lighting Museum
  • Geometry, Bogota
  • Juan Jose Posada
  • Juan Jose Posada, Edwin Pineda Tobon
  • Eduardo Espana, Nicolas Garcia
  • Edwin Pineda Tobon

Welti-Furrer

  • Welti-Furrer
  • Ruf Lanz, Zurich
  • Danielle Lanz, Markus Ruf
  • Isabelle Hauser
  • Florian Birkner
  • Jonathan Heyer
  • Patrik Rohner, Flaeck

MASP

I saw paint turn into Impressionism. I saw Renoir painting me. I saw the disappointed banker who ordered me. I saw his disregard while throwing me into a dusty room. I saw years go by. I saw Europe finally acknowledge my value. I saw Brazil embrace me. I saw a new home. I saw that same home turn into the country’s most visited museum. But, having seen all that, there’s one thing I haven’t seen yet: you. Come. I wish to see you.

  • MASP
  • DM9DDB, São Paulo
  • Rodrigo Bombana
  • Edson Oda
  • Teca Marttins

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