Blasts from the past

Lürzer’s Archive editor-in-chief Michael Weinzettl presents his favorite ads with a historical context.

UNHCR

Rudy Krejčí rode to freedom in a wooden coffin on the bottom of a coal waggon. He soaked himself in salt, pepper and vinegar to confuse the security dogs. – He survived. … Strapline: We were the refugees once. Campaign by the UNHCR.

Grupo Petropolis

Weltenburger Beer. Making life easier since 1050.

GE Lighting Museum

Just because it’s a classic, doesn’t mean it needs classic lighting. GE Lighting Museum. Campaign for a special lighting solution from GE Lighting designed to illuminate museums while protecting the works of art.

PHD Bikes Harley-Davidson

This ad is a sequel to the Harley-Davidson print campaign featured in these pages a year ago.

Poste Italiane

Campaign to mark the 100th anniversary of the Italian postal service.

Renault Trafic

Switek

Switek. Powerful torches see further.

TED conferences

Campaign for TED conferences.

TED conferences

Campaign for TED conferences.

Arcangel Drugstore

Livraria da Vila

Enjoy your time. Campaign for Livaria da Vila, a bookshop in São Paulo.

Museum National d'Histoire Naturelle

Campaign for the Paris Zoo.

Sweets of Oman

(Soft inside. Milky chewing candies.)

Nike

Nike-sponsored campaign for the All-Star Game, an annual basketball showcase held in December at the Palais Omnisport de Paris-Bercy.

Cité de l’Architecture et du Patrimoine

(Architecture and Patrimony Museum.) Campaign for the Parisian museum of architecture, Cité de l’Architecture et du Patrimoine.

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