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Lürzer's Archive

Let's go skiing!

Where ice and wheel meet. Lürzer’s Archive editor in chief Michael Weinzettl presents his favorite winter car ads.

Land Rover

(Annoying a Land Rover driver will get you nowhere.)

  • Land Rover
  • Young & Rubicam (Y&R), Berlin
  • Jan Leube, Caspar Heuss, Michael Johne
  • Bernd Claussen
  • Brendan Gallahue
  • Markus Mueller

Jeep

Campaign for Jeep.

  • Jeep
  • Leo Burnett, Moscow
  • Mikhail Kudashkin, Selim Ünlüsoy
  • Selim Ünlüsoy
  • Maksym Artemenko

Mitsubishi Motors Brazil

  • Mitsubishi Motors Brazil
  • Africa, São Paulo
  • Sergio Gordilho, Humberto Fernandez, Rafael Pitanguy, Luiz Gonzaga
  • Rafael Gil, Pedro Reis
  • Gustavo Costa
  • Rafael Gil, Pedro Reis

Opel

(New Antara-Urban 4x4.)

  • Opel
  • Tapsa/Y&R, Madrid
  • Adrián Rios
  • Adrián Rios
  • Juan Cenóz
  • Salamágica
  • Salamágica

Land Rover Canada

  • Land Rover Canada
  • Young & Rubicam (Y&R), Toronto
  • Israel Diaz
  • Natee Likitsuwankool
  • Stephen Reese
  • Shang Hoon

Ford

  • Ford
  • Dedicate, Gothenburg, Sweden
  • Klas Ekstrand
  • Valentino Ristevski
  • Torbjörn Wannerfeldt
  • Black Friday, Stockholm

Mercedes-Benz

  • Mercedes-Benz
  • BBDO, Beijing
  • Matthew Phillips
  • Zheng Wing, Lin Meng
  • Patrick Staud

Scania

(Atlantic Road, Norway. Lat 63°01’00’’ N, Long 7°21’07’’ E. – The search for world’s best truck drivers has begun. Sign up now. www.scania.com/drivercompetitions)

  • Scania
  • Crispin Porter + Bogusky, Boulder
  • Gustav Martner
  • Mattias Berg
  • Jim Connolly
  • Mattias Berg
  • Christian Knutsson

BMW Italy

(BMW xDrive. The intelligent all-wheel drive system. Strapline: BMW. Sheer driving pleasure.)

  • BMW Italy
  • BCube, Milan
  • Bruno Vohwinkel, Aureliano Fontana
  • Aureliano Fontana, Giovanni Greco
  • Bruno Vohwinkel, Enrico Pasquino
  • McMacken Graphics, Torrington
  • Holubowicz Studio

ChangFengMotor

  • ChangFengMotor
  • Gdad-Hakuhodo, Guangzhou, China
  • Rocky Yu, Elvis Ruan, WanHua Ou
  • Ding Chaos

Jeep Wrangler

  • Jeep Wrangler
  • Leo Burnett, Madrid
  • Seve Ruiz, Lucas Zaiden, Paulo Areas
  • Chacho Puebla, Pablo Cachon
  • Seagullsfly, Rio de Janeiro

Canada Goose

Unofficial jacket of film crews everywhere it’s cold. Strapline: Ask anyone who knows. Campaign for Canada Goose brand parkas, known in the entertainment industry as the “unofficial” jacket of film crews.

  • Canada Goose
  • dougserge+partners, Toronto
  • Denise Rossetto, Todd Mackie
  • Aaron Doyle
  • Roni Gellert
  • Agnes Jeglinska

Toyota, Sydney

(28˚N latitude, 36˚E longitude. Himalaya – Kingdom of Nepal.)

  • Toyota, Sydney
  • Saatchi & Saatchi, Sydney
  • Nils Eberhardt
  • Steve Back, Steve May
  • Mark Sterne

Splash

These outdoor ads for Splash windshield washer fluids and de-icer were posted on the rear of buses as seen through drivers’ windshields.

  • Splash
  • BBDO, Minneapolis
  • Noel Haan
  • Kelly Gothier
  • Dave Alm
  • Kelly Gothier
  • Kelly Gothier

Ford

  • Ford
  • Blue Hive, London
  • Karin Onsager - Birch
  • Vangelis Tolias
  • Lazaros Nikiforidis
  • Studio Düttmann
  • Smoke & Mirrors, Shanghai

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