Let's go skiing!

Where ice and wheel meet. Lürzer’s Archive editor in chief Michael Weinzettl presents his favorite winter car ads.

Land Rover

(Annoying a Land Rover driver will get you nowhere.)

Jeep

Campaign for Jeep.

Mitsubishi Motors Brazil

Opel

(New Antara-Urban 4x4.)

Land Rover Canada

Ford

Mercedes-Benz

Scania

(Atlantic Road, Norway. Lat 63°01’00’’ N, Long 7°21’07’’ E. – The search for world’s best truck drivers has begun. Sign up now. www.scania.com/drivercompetitions)

BMW Italy

(BMW xDrive. The intelligent all-wheel drive system. Strapline: BMW. Sheer driving pleasure.)

ChangFengMotor

Jeep Wrangler

Canada Goose

Unofficial jacket of film crews everywhere it’s cold. Strapline: Ask anyone who knows. Campaign for Canada Goose brand parkas, known in the entertainment industry as the “unofficial” jacket of film crews.