Genius ads for watches

Lürzer’s Archive editor-in-chief Michael Weinzettl presents his favorites.

Rolex

(Claim: Fearless luxury.) Campaign for Rolex brand watches.

Rolex

(Claim: Fearless luxury.) Campaign for Rolex brand watches.

REMREM-Henning Stæhr A/S

Campaign for Rem Rem brand watches.

Copha

(Whatever makes you tick.) Campaign for Copha brand watches.

#TravelLuxury

Copha

(Whatever makes you tick.) Campaign for Copha brand watches.

Roger Dubuis

Roger Dubuis

Askania Chronographs, Berlin

Campaign for Askania brand watches. The Berlin-based company first came to prominence as a leading manufacturer of precision aviation instruments and chronographs in the 19th century.

Seiko

Campaign for Seiko brand alarm clocks.

Seiko

Campaign for Seiko brand alarm clocks.

Luminox

World Commerce Corporation

Poster campaign for Franck Muller brand watches.

Braun

We’re just saying this so you know you haven’t been pulled through a rip in the space-time continuum into a different galaxy. And even if, that would only prove: Great design is timeless.

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