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Lürzer's Archive

Genius ads for watches

Lürzer’s Archive editor-in-chief Michael Weinzettl presents his favorites.

Rolex

(Claim: Fearless luxury.) Campaign for Rolex brand watches.

  • Rolex
  • JWT (J. Walter Thompson), New York
  • Dan Treichel
  • Erik Izo
  • Nadav Kander

Rolex

(Claim: Fearless luxury.) Campaign for Rolex brand watches.

  • Rolex
  • JWT (J. Walter Thompson), New York
  • Dan Treichel
  • Erik Izo
  • Nadav Kander

REMREM-Henning Stæhr A/S

Campaign for Rem Rem brand watches.

  • REMREM-Henning Stæhr A/S
  • WE LOVE PEOPLE, Copenhagen
  • Peter Stenbaek
  • Morten Bengtsson Photography

Copha

(Whatever makes you tick.) Campaign for Copha brand watches.

#TravelLuxury

  • Copha
  • TBWA, Copenhagen
  • Paul Clements
  • Peder Stryhn
  • Flemming Møldrup
  • Magnus Ekstrøm, Mads Stigborg
  • Nurali Kushkov

Copha

(Whatever makes you tick.) Campaign for Copha brand watches.

  • Copha
  • TBWA, Copenhagen
  • Paul Clements
  • Peder Stryhn
  • Flemming Møldrup
  • Magnus Ekstrøm, Mads Stigborg
  • Nurali Kushkov

Roger Dubuis

  • Roger Dubuis
  • Roger Dubuis in-house, Geneva
  • Alvaro F. Maggini
  • Alvaro F. Maggini
  • Flavio Vilela

Roger Dubuis

  • Roger Dubuis
  • Roger Dubuis in-house, Geneva
  • Alvaro F. Maggini
  • Alvaro F. Maggini
  • Flavio Vilela

Askania Chronographs, Berlin

Campaign for Askania brand watches. The Berlin-based company first came to prominence as a leading manufacturer of precision aviation instruments and chronographs in the 19th century.

  • Askania Chronographs, Berlin
  • M&C Saatchi, Berlin
  • Bjoern Bremer, Jan Lucas
  • Amer Khaled
  • Giacomo Nuti
  • Jan Lucas

Seiko

Campaign for Seiko brand alarm clocks.

  • Seiko
  • BBDO, Bangkok
  • Badin Limapornvanich
  • Aussanee Augsornnugul, Badin Limapornvanich
  • Omni Vision, Bangkok

Seiko

Campaign for Seiko brand alarm clocks.

  • Seiko
  • BBDO, Bangkok
  • Badin Limapornvanich
  • Aussanee Augsornnugul, Badin Limapornvanich
  • Dow Wasiksiri
  • Omni Vision, Bangkok

Luminox

  • Luminox
  • TBWA\Hakuhodo, Tokyo
  • Aki Shindo
  • Yuji Ozone
  • Akihiro Ito
  • Yosuhiro Saheki

World Commerce Corporation

Poster campaign for Franck Muller brand watches.

  • World Commerce Corporation
  • Osamu Misawa Design Room, Tokyo
  • Osamu Misawa

Braun

We’re just saying this so you know you haven’t been pulled through a rip in the space-time continuum into a different galaxy. And even if, that would only prove: Great design is timeless.

  • Braun
  • BBDO Proximity, Dusseldorf
  • Olaf Reys, Michael Funk
  • Sebastian Steinhoff, Philipp Alings
  • Sebastian Steller, Michael Funk, Ashleigh West
  • Christian Stoll

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