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Lürzer's Archive

Berlin!

Lürzer’s Archive editor-in-chief Michael Weinzettl presents a selection of his favorite ads "made in Berlin."

Drogenhilfe Köln

Campaign by a German charity that provides support for people suffering from alcohol abuse.

  • Drogenhilfe Köln
  • Scholz & Friends, Berlin
  • Robert Krause, Björn Kernspeckt, Mathias Rebmann
  • Matthias Spaetgens, René Gebhardt, Iris Gavric, Wolfgang Warzilek
  • Mathias Rebmann
  • Sandra Gratz

Makkabi

  • Makkabi
  • M&C Saatchi, Berlin
  • Bjoern Bremer, Björn Bremer, Christian Schuck
  • Amer Khaled
  • Katja Seydel, Hannah Scherber, Björn Köbe
  • Moritz Laube

Hornbach

  • Hornbach
  • Heimat, Berlin
  • Guido Heffels, Ramin Schmiedekampf, Frank Hose
  • Jared Leistner, Felix Pfannmüller
  • Nicolas Blättry, Sophie Kearney, Marlon Fischer
  • Olaf Wipperfürth
  • Lukas Kölling

Berliner Morgenpost

Berlin is when you don’t know whether he’s a CEO or a vagrant.

  • Berliner Morgenpost
  • Römer Wildberger, Berlin
  • Alex Roemer
  • Tanja Kirschner, Jen Maerkert
  • Philipp Geldmacher
  • Peter van Heesen

Berliner Morgenpost

Berlin is when torching Porsches is so 2013. (Only one of numerous burning busses in Moabit.)

  • Berliner Morgenpost
  • Römer Wildberger, Berlin
  • Alex Roemer
  • Tanja Kirschner, Raph Hsiu-Ping Lin
  • Philipp Geldmacher, Berit Papenfuhs
  • Stefan Rasch

Hakle

  • Hakle
  • Leo Burnett, Berlin
  • Andreas Pauli
  • Gabriel Mattar
  • Axel Tischer
  • Salamágica
  • Salamágica

Mercedes-Benz

Mercedes-Benz SmallRepair. Removes dents to the paintwork and image.

  • Mercedes-Benz
  • Shanghai Berlin, Berlin
  • Lisa Berger
  • Nikolaus Ludwig
  • Michael Spilker
  • Anke Luckmann
  • Elisabeth Winter

Sternburg Bier, Leipzig

Campaign for an exhibition in the Leipzig Museum of Fine Arts featuring images taken by fans of Sternburg, a popular German beer brand.

  • Sternburg Bier, Leipzig
  • Ogilvy & Mather, Berlin
  • Birgit van den Valentyn, Stephan Vogel, Tim Stübane
  • Johannes Jost, Matthias Bauer
  • Anke Roell
  • Stefan Haberla

Pro Wildlife, Muenchen

Because animals can’t help themselves. Campaign by Pro Wildlife, a German NGO that takes a stand for the preservation of wild animals and their habitat.

  • Pro Wildlife, Muenchen
  • Scholz & Friends, Berlin
  • Martin Pross, Michael Winterhagen, Mathias Rebmann, Nils Busche
  • Matthias Spaetgens, Susanne Peters, Christoph Keller, Inga Oßenbrügge
  • Michael Schöpf
  • Robert Hellmundt

Smart

“Shit, we missed the ffo-nrut.” Turn faster. The Smart fortwo.

  • Smart
  • BBDO, Berlin
  • Daniel Schweinzer, Ricardo Wolff, Lukas Liske
  • Nicolas Moles
  • Ricardo Wolff

Cologne Zoo

Campaign for the Cologne Zoo.

  • Cologne Zoo
  • Preuss und Preuss, Berlin
  • Michael Preuss
  • Zuzana Havelcova, Vera Brych
  • Nicolas Blättry

Hornbach

Ad for the Hornbach chain of DIY stores.

  • Hornbach
  • Heimat, Berlin
  • Guido Heffels
  • Susanna Fill
  • Mirjam Kundt
  • Taylor James
  • Martijn Koster
  • Taylor James

Askania Chronographs, Berlin

Campaign for Askania brand watches. The Berlin-based company first came to prominence as a leading manufacturer of precision aviation instruments and chronographs in the 19th century.

  • Askania Chronographs, Berlin
  • M&C Saatchi, Berlin
  • Bjoern Bremer, Jan Lucas
  • Amer Khaled
  • Giacomo Nuti
  • Jan Lucas

Land Rover

  • Land Rover
  • Young & Rubicam (Y&R), Berlin
  • Jan Leube, Esben Ehrenreich, Markus Rieser
  • Bernd Claussen
  • Christian Joswiakowski
  • PX1 @ Medien GmbH, Berlin

Bosch

If you have icebergs in your fridge, they are missing somewhere else. The NoFrost-Technology prevents icing in the freezer and saves energy. Campaign for Bosch brand freezers, which prevent ice build-up and thus help to cut CO2 output.

  • Bosch
  • DDB Tribal, Berlin
  • Daniel Bödeker, Bastian Meneses von Arnim
  • Mario Loncar, Veit Moeller
  • Daniel Bödeker, Mario Loncar
  • Syzmon Plewa

Orion

Campaign for the sex shop chain Orion.

  • Orion
  • Scholz & Friends, Berlin
  • Mathias Rebmann, Florian Schwalme, Michael Schmidt
  • Matthias Spaetgens, Felix Roy
  • Mateo Sacchetti
  • Hans Starck

Volkswagen AG, Wolfsburg

Mean made meaner. The Golf GTI Edition 35. Now with 235 horsepower.

  • Volkswagen AG, Wolfsburg
  • DDB Tribal, Berlin
  • Marc Isken, Nils Haseborg
  • Jack Christensen
  • Christian Anhut
  • Sebastian Hudert

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