Berlin!

Lürzer’s Archive editor-in-chief Michael Weinzettl presents a selection of his favorite ads "made in Berlin."

Drogenhilfe Köln

Campaign by a German charity that provides support for people suffering from alcohol abuse.

Makkabi

Hornbach

Berliner Morgenpost

Berlin is when you don’t know whether he’s a CEO or a vagrant.

Berliner Morgenpost

Berlin is when torching Porsches is so 2013. (Only one of numerous burning busses in Moabit.)

Hakle

Mercedes-Benz

Mercedes-Benz SmallRepair. Removes dents to the paintwork and image.

Sternburg Bier, Leipzig

Campaign for an exhibition in the Leipzig Museum of Fine Arts featuring images taken by fans of Sternburg, a popular German beer brand.

Pro Wildlife, Muenchen

Because animals can’t help themselves. Campaign by Pro Wildlife, a German NGO that takes a stand for the preservation of wild animals and their habitat.

Smart

“Shit, we missed the ffo-nrut.” Turn faster. The Smart fortwo.

Cologne Zoo

Campaign for the Cologne Zoo.

Hornbach

Ad for the Hornbach chain of DIY stores.

Askania Chronographs, Berlin

Campaign for Askania brand watches. The Berlin-based company first came to prominence as a leading manufacturer of precision aviation instruments and chronographs in the 19th century.

Land Rover

Bosch

If you have icebergs in your fridge, they are missing somewhere else. The NoFrost-Technology prevents icing in the freezer and saves energy. Campaign for Bosch brand freezers, which prevent ice build-up and thus help to cut CO2 output.