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Lürzer's Archive

Outstanding African print ads

Lürzer’s Archive editor-in-chief Michael Weinzettl lines up his top picks from Kenya, Nigeria, and Namibia.

AKALA

Pay-off: Extinction is the rule. Survival is the exception. Campaign for traditional Maasai tyre tread footwear.

  • AKALA
  • K63 Studio, Nairobi
  • Bobbi Gassy, Dennis Bwire
  • Bobbi Gassy
  • Osborne Macharia

AKALA

Pay-off: Extinction is the rule. Survival is the exception. Campaign for traditional Maasai tyre tread footwear.

  • AKALA
  • K63 Studio, Nairobi
  • Bobbi Gassy, Dennis Bwire
  • Bobbi Gassy
  • Osborne Macharia

Raha

Ad for Raha brand condoms.

  • Raha
  • Flametree, Nairobi
  • Jimmy Geeraerts
  • Deb Yash
  • Mark Kovalevsky
  • Deb Yash
  • Deb Yash
  • Deb Yash
  • Deb Yash

Kesho

Kesho. Waterproof mascara

  • Kesho
  • ProKraft Africa, Nairobi
  • Bobbi Gassy, Dennis Bwire
  • Bobbi Gassy
  • Osborne Macharia

Kesho

Kesho. Waterproof mascara

  • Kesho
  • ProKraft Africa, Nairobi
  • Bobbi Gassy, Dennis Bwire
  • Bobbi Gassy
  • Osborne Macharia

Stylerebirth.com

Campaign for Nigerian online lingerie retailer Style Rebirth.

  • Stylerebirth.com
  • Kwirkly, Lagos, Nigeria
  • Chris Ogunlowo, Fola Fayanjuola
  • Segun Olawoagbo, Seye Kuyinu, Emmanuel Ogabi
  • Gbemi Adekanmbi, Fola Fayanjuola
  • Emmanuel Ogabi

OXFAM Kenya

Imprisoned by the truth. Only the truth will set them free. Report gender abuse now.

  • OXFAM Kenya
  • Design Hatari, Nairobi
  • Bobbi Gassy
  • Dennis Bwire
  • Bobbi Gassy
  • Osborne Macharia
  • Osborne Macharia

GirlHub

Ad for GirlHub, a global network of advisors and advocates dedicated to supporting adolescent girls living in poverty.

  • GirlHub
  • DDB, Lagos
  • Abolaji Alausa, Chuma Obumselu, Babatunde Sule
  • Abolaji Alausa
  • Maurice Ugwonoh
  • Abolaji Alausa

GOtv Nigeria

(For more humane entertainment, check Africa Magic Hausa on Channel 3.) Campaign for the African broadcaster GOtv highlighting some bizarre cultural practices and suggesting that viewers watch some of GOtv’s programming instead.

  • GOtv Nigeria
  • Noah’s Ark, Lagos, Nigeria
  • Lanre Adisa, Abolaji Alausa, Yemi Arawore, Bamidele Ariyo, Babatunde Adebola
  • Abolaji Alausa
  • Abolaji Alausa
  • Abolaji Alausa

GOtv Nigeria

(For less bizarre entertainment check Africa Magic Yoruba on Channel 4.)

  • GOtv Nigeria
  • Noah’s Ark, Lagos, Nigeria
  • Lanre Adisa, Abolaji Alausa, Yemi Arawore, Bamidele Ariyo, Babatunde Adebola
  • Abolaji Alausa
  • Abolaji Alausa
  • Abolaji Alausa

Dufil

(Taste something different. – New Oriental Fried Noodles.) Campaign for Indomie brand oriental instant noodles.

  • Dufil
  • Noah’s Ark, Lagos, Nigeria
  • Lanre Adisa, Abolaji Alausa, Yemi Arawore
  • Abolaji Alausa
  • Yemi Arawore

Pagatech

Campaign for Paga, a Nigerian money transfer service.

  • Pagatech
  • Noah’s Ark, Lagos, Nigeria
  • Lanre Adisa, Abolaji Alausa, Yemi Arawore
  • Lekan Akinyele
  • Seyi Owolawi
  • Masters

Land Rover

(Text on the spines of the books: Tracks, Defender, Expedition Sahara, Amazon, Off the Beaten Track, World Atlas, Namibia, Tunisia, Morocco, Iceland, Around the World in 90 Days, … Strapline: Land Rover. Above and beyond.)

  • Land Rover
  • Advantage Y&R, Windhoek, Namibia
  • Patrick Held
  • Steffen List
  • Steffen List

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