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Lürzer's Archive

Japanese gems

Lürzer’s Archive editor-in-chief Michael Weinzettl assembles some of his favorite Japanese print ads.

M-int KOBE

Poster advertising the sale at the M-int shopping center.

  • M-int KOBE
  • Dentsu, Osaka
  • Shunji Yamamoto, Yuki Sano
  • Osamu Kawaguchi, Jiro Sakaguchi
  • Tomohiko Moriyama Photo Studio, Kitaku
  • c/o NIKKOPROCESS
  • Shunsuke Akira

Condomania

Preserve the love. Wear a condom. Campaign for Condomania brand condoms.

  • Condomania
  • Ogilvy & Mather, Tokyo
  • Ajab Samrai Singh
  • Paul Matheson, Junkichi Tatsuki
  • Ricardo Adolfo, Federico Garcia
  • Photographer Hal (Haruhiko Kawaguchi)

Campaign for a department store.

  • Garo
  • Masuteru Aoba Design Office, Tokyo
  • Masuteru Aoba
  • Masayasu Okabe
  • Hiroshi Yoda
  • Katsuhiko Hibino

Motorola

Life with a flap. Campaign for Motorola brand mobile phones.

  • Motorola
  • McCann Erickson, Tokyo
  • Jun Furukawa
  • Hiromi Saito, Kazumi Okada
  • Hiromasa Gamo
  • Jun Furukawa

Scarecrow

Black is multilayered. Campaign for Black brand malt whisky.

  • Scarecrow
  • Ogilvy & Mather, Tokyo
  • Shingo Ichimura
  • Shingo Ichimura
  • Akira Sakamoto
  • Etsuko Shirayanagi

Marine Beauty Salon

Here in Tokyo, I’ve become a New Yorker. Campaign for Marine Beauty Salon.

  • Marine Beauty Salon
  • JWT (J. Walter Thompson), Tokyo
  • Michiko Nitta, Ebina Tastuo
  • Hiroyuki Jeff Kido
  • Miyako Fukuda
  • Michiko Nitta

Schick Quattro4

Poster for the Schick Quattro4 Titanium razor.

  • Schick Quattro4
  • JWT (J. Walter Thompson), Tokyo
  • Kazuya Tanino
  • Kaoru Yabe
  • Takayuki Taketa

A&F Co.Ltd.

(A man. A lite.) Campaign for Maglite brand flashlights.

  • A&F Co.Ltd.
  • Tugboat, Tokyo
  • Seijo Kawaguchi
  • Seijo Kawaguchi
  • Shou Akiyama
  • Tamotsu Fujii
  • Natsuki Mizuguchi

Panasonic

  • Panasonic
  • Dentsu, Tokyo
  • Yoshihiro Yagi, Hiroyuki Takasu, Takanori Yasukochi
  • Yoshihiro Yagi
  • Haruko Tsutsui
  • Philippe Weisbecker
  • Taiji Kimura, Ohtsuka Minami, Daisuke Hatakeyama

Staedtler

Campaign for Staedtler brand pencils.

  • Staedtler
  • Dentsu, Tokyo
  • Shinya Nakajima
  • Hideto Yagi
  • Dai Hirose
  • Takaya Sakano
  • Hideto Yagi
  • Yosuke Mochizuki

Royal + Guardian

Don’t worry, peaceful life is with you. The cylinder lock will be a legend of high security. Campaign for a cylinder lock system.

  • Royal + Guardian
  • Trademarks, Tokyo
  • Takashi Miyake
  • Takashi Miyake
  • Ayako Kawanami
  • Shinya Kojima
  • Hiroshi Sakamoto
  • Takashi Miyake

Matsuda

Drying power. Campaign for Matsuda brand quick-drying oil paint. The images show the fresh fish turning into dried food the minute it jumps out of the water.

  • Matsuda
  • ADK Arts Inc., Tokyo
  • Yoshito Kubota
  • Yoshito Kubota
  • Shunpei Tezuka
  • Yoshito Kubota
  • Yohei Nakamura
  • Yoshito Kubota
  • Yohei Nakamura

Suzakiya

Flaked, the best part taken away and disposed of. Life is like bonito flakes.

  • Suzakiya
  • Dentsu, Osaka
  • Keita Kusaka
  • Kyohei Nomura
  • Aiko Ishimoto
  • Toshiki Katayama
  • Hideo Takashima

Corona

Even if my last hour had come I´d still squeeze a lime for Corona beer.

  • Corona
  • Saatchi & Saatchi Fallon, Tokyo
  • Yoshihiko Suzuki
  • Naoki Watanabe
  • Aura

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