It's a man's world!

Lürzer’s Archive editor in chief Michael Weinzettl presents his favorite rum und cigar ads.

Cruzan

(The islanders have a saying: The more terrifying the flight, the better the rum tastes when you land.) Campaign for Cruzan brand rum of St. Croix.

Cruzan

(How many rums can say they’re still served in bars where Hemingway drank?) Campaign for Cruzan brand rum of St. Croix.

Tabacaria Reis

Bundaberg Rum

Campaign for Bundaberg Rum.

Bundaberg Rum

Campaign for Bundaberg Rum.

Bundaberg Rum

(Did you know pigs have twice as many taste buds as humans? … Strapline: A rum as smooth as life is rough.) Campaign for Bundaberg Red rum.

Bundaberg Rum

(Have you ever noticed how hesitant butterflies are to land? It’s because they taste with their feet. Imagine walking to work and tasting everything you stepped along the way. Yes, every day is taste roulette for Nature’s confetti. Add in a short life expectancy and it’s little wonder the butterfly ends each exhausting day of strong, unexpected flavors with a bitter taste in its mouth…)