As the year comes to an end, I've decided for once not to reveal to you what my favourites were among our 52 Print Ads of the Week, the weekly feature on our website. Instead, we'll tell you what your favorite print ads were. That is, according to the data that we have on the total number of Facebook users that saw the post – views in news feed, directly on our page, or through shares. This reach is all organic, none of the posts were sponsored.
In the following, the 10 highest ranking Print Ads of the Week of 2017, in descending order:
10 – Visasat
Client: Visasat. Agency: Bechtle & Milzarajs, Vilnius. Creative Director: Antonio Bechtle. Art Director: Janis Milzarajs Copywriter: Antonio Bechtle. Photographer: Jurate Ivanauskaite. Digital Artist: Gintarė Mačiulienė.
Ad for satellite TV service ViaSat announcing a promotional campaign inviting viewers to win a trip to locations where their favorite movie was shot, such as to the ancient ruins used as set for epic fantasy “300.”
9 – Harvey Nichols
Client: Harvey Nichols. Agency: adam&eveDDB, London. Creative Director: Ben Tollett. Art Director: Henry Westcott. Copywriter: Eduardo Balestra. Photographer: David Gill. Digital Artist: King Henry London.
This ad celebrates Harvey Nichols’ rare jewellery collections, featuring a Northern Bald Ibis, a species rated which is considered critically endangered, wearing an equally rare tanzanite necklace.
8 – Ikea
Client: Ikea. Agency: Memac Ogilvy & Mather, Dubai. Creative Director: Paul Shearer, Ramzi Moutran, Maher El Baba. Art Director: Juliana Paracencio. Copywriter: Luiz Vicente Simoes. Illustrator: Monica Yuri. Digital Artist: Bruno Rodrigo de Miranda.
Your home is like your life: When you leave everything out in the open, it may not reflect too well on you. This ad for Ikea's smart storage solutions reminds us how simple it is to keep it all neatly tucked away.
7 – ASPAS
Client: ASPAS. Agency: Y&R, Paris. Creative Director: Pierrette Diaz. Art Director: Guillaume Auboyneau. Copywriter: Eric Lavenac. Photographer: Yann Robert. Digital Artist: Loïc-Sparklink.
This ad, sponsored by wildlife organization ASPAS, is worth taking a closer look at. The copy reads: "Bring the wild back to life.”
6 – Department of Transport "THINK“
Client: Department of Transport "THINK“. Agency: AMV BBDO, London. Creative Director: Nadja Lossgott, Nicholas Hulley. Art Director: Dalatando Almeida. Copywriter: Randy Hughes, Michael Hughes. Photographer: Ale Burset.
This road safety ad sponsored by the UK Department of Transport reminds drivers that using a handheld mobile phone while at the wheel isn't just a minor offence – it's simply illegal.
5 – Terre des Femmes
Client: Terre des Femmes. Agency: Grey, Dusseldorf. Creative Director: Fabian Kirner, Martin Venn, Alexandros Antoniadis. Art Director: Markus Werner, Sandra Herich. Copywriter: Thomas Kuhn. Photographer: Hajo Müller.
"Mai Sputa (Berlin) was circumcised as a little girl. Female genital mutilation happens every day – even here," reads the copy of this hard-hitting ad from women's rights organization Terre des Femmes. Strapline: "Open your eyes.”
4 – The New York Times
Client: The New York Times. Agency: Droga5, New York.
This simple black-and-white typographic print ad – part of a big new brand campaign for The New York Times from Droga5, New York – addresses the highly topical issue of truth in a world of fake news and alternative facts.
3 – KFC
Client: KFC. Agency: Ogilvy & Mather, Gurgaon, India. Creative Director: Ajay Gahlaut, Krishna Mani, Shailender Mahajan. Art Director: Sanghamitra Baral, Sanghamitra Baral. Copywriter: Shreyans Gupta. Illustrator: Sanghamitra Baral.
"You eat. They eat. – When you order a meal, an underprivileged child gets a free meal" reads the copy in this campaign to promote an initiative by KFC that raises money to help feed the world’s hungry.
2 – Volkswagen
Client: Volkswagen. Agency: DDB, Berlin. Creative Director: Gabriel Mattar, Ricardo Wolff, Myles Lord . Art Director: José Gomes, Nicolai Makowski. Copywriter: Pedro Lourenco. Digital Artist: Studio Nuts.
“Don’t go off track,” reads the copy in this ad for the Volkswagen Lane Assist, a feature that prevents the car – no matter how distracting the surroundings – from drifting out of its lane.
1 – Whiskas
Client: Whiskas. Agency: AlmapBBDO, Sao Paulo. Creative Director: Benjamin Yung Junior, Marcelo Nogueira, André Gola, Pernil. Art Director: André Gola, João Souza, João Souza. Copywriter: Pernil, Nelson Prado. Photographer: Mariana Valverde. Illustrator: Gelmi Estúdio de Arte.
In line with the brand’s “Long live curiosity” tagline, this ad for Whiskas shows what a well-nourished kitty may come across in hidden spots.