It's only been a week since I introduced Vol. 1-2018 in the blog, but time stops for no one and so it's time again to select a cover for our upcoming issue (Vol. 2-2018). I was surprised to find so many good options this time around. (This does not reflect in any way on the ads featured in the magazine. To qualify as a successful cover a lot of requirements need to be fulfilled that go beyond what makes for an interesting, or outstanding ad.)
So without further ado, here are the images that we think would look great on the front of our next issue. We reserve the right to choose one amongst ourselves but, as always, we'd be keen to find out what you think. Which one(s) do you approve of as a cover, and which one you find less than thrilling? As I said, I found it rather difficult this time to opt for one as they are all rather good. So perhaps your comments can sway us one or another.
Number one is from JWT, Shanghai and, as so often before, features the work of the brilliant Ale Burset (the number one photographer in our Archive Ranking) and digital artist Diego Speroni. The theme of the ad is a familiar one, it advertises a candy so sour your facial muscles are bound to contract, but the execution of this theme is truly extaordinary.
The next cover option comes from the MullenLowe agency in São Paulo and is taken from a campaign for Dulux washable paint.
Up next, a second cover option from Brazil, an image from a campaign for the new Sedan from Mercedes-Benz, created by Slogan Propaganda in Fortaleza.
The next cover option is from a campaign for dating app OK Cupid and was created by Wieden + Kennedy, New York in collaboration with the famous artistic duo of Maurizio Cattelan and Pierpaolo Ferrari.
The fifth cover alternative comes yet again from the LoweMullen Group, though this time from the LOLA agency in Madrid for Magnum Ice Cream showing only the outline of the now iconic "choc ice on a stick."
The final cover suggestion is – again – from Brazil but this time from Rio de Janeiro, from the 3A Worldwide agency. The campaign comes from advertiser Cabrón Chili sauce which, so the claim, "brings back life to your food."
Client: Mercedes-Benz. Agency: Slogan Propaganda, Fortaleza, Brazil. CD: Alexandre Vale, Sérgio Fiuza. AD: Carlitos Pinheiro. Copywriter: Julio Temporal, Gustavo Peixoto. Digital Artist: Maxwell Jr.
Client: Magnum. Agency: LOLA MullenLowe, Madrid. CD: Tomas Ostiglia, Francisco Cassis, Fabio Brigido. AD: Diego Limberti. Copywriter: André Toledo. Illustrator: Thomas Danthony
Client: Chui Shui Che Foods. Agency: JWT, Shanghai. CD: Carlos Camacho. AD: Carlos Camacho, Justin Leung, Anna Yang. Copywriter: Carlos Camacho, Selwyn Low, Clara Li. Photographer: Ale Burset. Illustrator: Ramon Cedeño. Typographer: Anna Yang. Digital Artist: Diego Speroni
Client: DeCabron Chili. Agency: 3A Worldwide, Rio de Janeiro. CD: Alvaro Rodrigues. AD: Thiago Alves, Vicky Summa, Beatriz Martins. Copywriter: Alvaro Rodrigues, Gaby Souza. Illustrator: Studio Nuts. Digital Artist: Studio Nuts
Client: Dulux. Agency: MullenLowe, São Paulo. CD: José Borghi, Gil Pinna, Eduardo Salles. AD: Guilherme Dias. Copywriter: Guilherme Rieth. Photographer: Flavio Kenji. Illustrator: Gustavo Rinaldi