I got into photography because I was fascinated with how people are able to create such high quality images. How did they see the and how did they manipulate the light, how did they composition and where did they get the idea to create such great images.
A run-down of the most recent campaigns you've worked on?
I recently worked on a great project with 72 and Sunny for Ebay. We took interesting objects and photographed them in a very straight forward but interesting way.
The best piece of creative work around at the moment is...?
I think every agency/photographer/designer has a moment of brilliance where they create amazingly interesting work. It's hard to put a finger on what that is right now.
What is going to be the next big advertising trend?
Interactive, VR and – more specifically for me – still images with motion. I know that sounds like an oxymoron but in the digital world everything can have motion.
The piece of advertising work you wish you had thought of is…?
The piece of advertising work that I wish I was a part of is the Tillamook campaign. Such a good idea with great images.
Your favourite digital tool/app at the moment is...?
Apart from my digital camera, it has to be Davinci Resolve. Such a great bit of color grading software.
In a film about your life, you’d like to be played by…?
Brad Pitt of course, I look nothing like him, but I used to tell myself that I did...
A word or phrase you overuse…?
My assistant says that I seem to say "let's get this shit show rolling" a lot. Sorry clients...
Your last social media update said…?
"Another floating sandwich."
A piece of criticism you’ve received ...?
"Your chances of becoming a real photographer are slim, and your work sucks. Good luck."