Michael Weinzettl reviews the print and film winners at this year's D&AD.
The title of my blog is a bit misleading I'm afraid. This week I'll just give you a look at the print and film winners at this year's D&AD that have been featured by Archive before, or are about to be featured in our "Cannes issue" traditionally Vol. 3, which will be out in 6 weeks or so. This makes for the Lion share of actual winners but there were also some new discoveries, i.e. work which, for whatever reason, I had not seen before. However, for these you will have to wait another week. Among them there will also be shortlisted work. It was all a bit confusing this year at the D&AD because what was presented as winning work was in fact pencil winners as well as shortlisted stuff. Or so I thought until I found out, that in order to keep some of the suspense going around which ad won, it would only be revealed at the awards' ceremony on Thursday (i.e. the last night).
So the final results that greeted me this morning were: Three Black Pencils, the highest accolade, had been awarded this year. These went to: Palau Pledge by Host /Havas for the Palau Legacy Project. This would have run in the Digital section of the magazine, had any of our guest judges picked it as one of their favourite Top 15 digital works. Obviously none did. It’s a Tide Ad by Saatchi & Saatchi NY for Procter & Gamble (Film Advertising), which you could first see in Vol. 2-2018 of Archive. The third Black Pencil went to Fearless Girl by McCann New York for State Street Global Advisors (Outdoor Advertising), which featured in our magazine last year, in Vol. 4-2017.
In total, 721 Pencils were awarded during D&AD Judging 2018. The number of Pencils awarded by level are as follows: 3 Black Pencil - 3 Pencils, 74 Yellow Pencils, 156 Graphite Pencils, and 488 Wood Pencils.
BBDO New York are the most awarded advertising agency of 2018, winning a total of 26 Pencils, including three yellow, 12 graphite and 11 wood.
Wood Pencil. Client: Ammeloo Tradding Co. Agency: Amber, Shanghai. Photographer: Illusion. Illustrator: Illusion. Digital Artist: Illusion. (Lürzer's Archive Vol. 2-2018).
Wood Pencil. Client: Getty Images. Agency: DDB, Buenos Aires, CD: Bruno Macri, Juani Martinez Cima, Adrian Piattoni, Facundo Varela. AD: Bruno Macri, Ezequiel Irureta. Copywriter: Juani Martinez Cima, Luciano Griessi Pereyra (Lürzer's Archive Vol. 4-2017).
Graphite Pencil. Client: Ikea, Agency: Åkestam Holst, Stockholm, CD: Magnus Jakobsson, AD: Hugo Wallmo, Evelina Rönnung, CW: Magnus Jakobsson (Lürzer's Archive Vol. 2-2018).
Wood Pencil. Client: XiaoMi Technology. Agency: Publicis, Shanghai. CD: Zoe Zhao, TT Zhou, Roc Zhao AD: Jared Yang, Aly Wang. Copywriter: Jackie Zhang, Lydia Whittle. Illustrator: Sheng Qiang. DA: Junhao Liu, Nan Fei Wang. (Lürzer's Archive Vol. 4-2017).
Graphite Pencil. Client: ADP e.V./Deutsche Krebshilfe. Agency: Heimat, Berlin. CD: Guido Heffels, Matthias Storath. AD: Esra Buyukdoganay, Chris Lotz. Copywriter: Matthias Storath. Illustrator. Esra Buyukdoganay. Digital Artist: Lisa Teichmann. (Lürzer's Archive Vol. 4-2017).
Left: Yellow Pencil. Client: KFC. Agency: Mother, London. (Lürzer's Archive Vol. 3-2018).
Right: Graphite Pencil. Client: Volkswagen. Agency: DDB, Berlin. CD: Gabriel Mattar, Ricardo Wolff, Myles Lord AD: Nadine Kunst, José Gomes, Nadine Kunst. Copywriter: Pedro Lourenco. Photographer: Zé Anderson. (Lürzer's Archive Vol. 4-2017).
Left: Wood Pencil. Client: IGFM. Agency: Jung von Matt, Berlin. CD: Johannes Hicks, Till Eckel, Florian Schwalme. AD: Johannes Hicks, Mike Wenzel. Copywriter: Florian Schwalme, Mike Wenzel. Illustrator: Lev Kaplan. (Lürzer's Archive Vol. 3-2018).
Right: Black Pencil. Client: State Street Global Advisors. Agency: McCann, New York. CD: Eric Silver, Sean Bryan, Tom Murphy, Rob Reilly, Joyce King Thomas AD: Lizzie Wilson. Copywriter: Tali Gumbiner Photographer: Federica Valabrega. Digital Artist: Kristen Visbal (Lürzer's Archive Vol. 4-2017).
Graphite Pencil. Client: OKCupid. Agency: Wieden + Kennedy, New York. CD: Jessica Shriftman. AD: Ian Hart. Photographers: Pierpaolo Ferrari, Maurizio Cattelan. (Lürzer's Archive Vol. 2-2018)
Left: Graphite Pencil. Client: Heinz Ketchup. Agency: David, Miami. CD: Antony Kalathara, Russell Dodson. AD: Carlos Lange, Ricardo Casal. Copywriter: Juan Javier Peña. (Lürzer's Archive Vol. 4-2017).
Right: Wood Pencil. Client: KFC. Agency: Ogilvy & Mather, Hong Kong. CD: John Koay, Matthew Nisbet, Kai Fung Chan. AD: John Koay. Photographer: Illusion. Illustrator: Illusion. Digital Artist: Illusion. (Lürzer's Archive Vol. 3-2018).
Wood Pencil. Client: McDonald's. Agency: Cossette, Toronto. CD: Carlos Moreno, Peter Ignazi. AD: Spencer Dingle, David Théroux. Copywriter: Jordan Hamer, Philippe Brassard. Typographer: Oleg Portnoy, Corey Way. Digital Artist: Trevor Gauthier. (Lürzer's Archive Vol. 2-2018).
Wood Pencil. Client: Disque Denuncia. Agency: Africa, São Paulo. CD: Sergio Gordilho, Marco Martins, Rafael Campello. AD: Edson Rosa. Copywriter: Raphael Quatrocci. Illustrator: Edson Rosa (Lürzer's Archive Vol. 1-2018)