D&AD 2018
Michael Weinzettl reviews the print and film winners at this year's D&AD.
The title of my blog is a bit misleading I'm afraid. This week I'll just give you a look at the print and film winners at this year's D&AD that have been featured by Archive before, or are about to be featured in our "Cannes issue" traditionally Vol. 3, which will be out in 6 weeks or so. This makes for the Lion share of actual winners but there were also some new discoveries, i.e. work which, for whatever reason, I had not seen before. However, for these you will have to wait another week. Among them there will also be shortlisted work. It was all a bit confusing this year at the D&AD because what was presented as winning work was in fact pencil winners as well as shortlisted stuff. Or so I thought until I found out, that in order to keep some of the suspense going around which ad won, it would only be revealed at the awards' ceremony on Thursday (i.e. the last night).
So the final results that greeted me this morning were: Three Black Pencils, the highest accolade, had been awarded this year. These went to: Palau Pledge by Host /Havas for the Palau Legacy Project. This would have run in the Digital section of the magazine, had any of our guest judges picked it as one of their favourite Top 15 digital works. Obviously none did. It’s a Tide Ad by Saatchi & Saatchi NY for Procter & Gamble (Film Advertising), which you could first see in Vol. 2-2018 of Archive. The third Black Pencil went to Fearless Girl by McCann New York for State Street Global Advisors (Outdoor Advertising), which featured in our magazine last year, in Vol. 4-2017.
BBDO New York are the most awarded advertising agency of 2018, winning a total of 26 Pencils, including three yellow, 12 graphite and 11 wood.
Wood Pencil. Client: Ammeloo Tradding Co. Agency: Amber, Shanghai. Photographer: Illusion. Illustrator: Illusion. Digital Artist: Illusion. (Lürzer's Archive Vol. 2-2018).
Wood Pencil. Client: Getty Images. Agency: DDB, Buenos Aires, CD: Bruno Macri, Juani Martinez Cima, Adrian Piattoni, Facundo Varela. AD: Bruno Macri, Ezequiel Irureta. Copywriter: Juani Martinez Cima, Luciano Griessi Pereyra (Lürzer's Archive Vol. 4-2017).
Graphite Pencil. Client: Ikea, Agency: Åkestam Holst, Stockholm, CD: Magnus Jakobsson, AD: Hugo Wallmo, Evelina Rönnung, CW: Magnus Jakobsson (Lürzer's Archive Vol. 2-2018).
Wood Pencil. Client: XiaoMi Technology. Agency: Publicis, Shanghai. CD: Zoe Zhao, TT Zhou, Roc Zhao AD: Jared Yang, Aly Wang. Copywriter: Jackie Zhang, Lydia Whittle. Illustrator: Sheng Qiang. DA: Junhao Liu, Nan Fei Wang. (Lürzer's Archive Vol. 4-2017).
Graphite Pencil. Client: ADP e.V./Deutsche Krebshilfe. Agency: Heimat, Berlin. CD: Guido Heffels, Matthias Storath. AD: Esra Buyukdoganay, Chris Lotz. Copywriter: Matthias Storath. Illustrator. Esra Buyukdoganay. Digital Artist: Lisa Teichmann. (Lürzer's Archive Vol. 4-2017).
Left: Yellow Pencil. Client: KFC. Agency: Mother, London. (Lürzer's Archive Vol. 3-2018).
Right: Graphite Pencil. Client: Volkswagen. Agency: DDB, Berlin. CD: Gabriel Mattar, Ricardo Wolff, Myles Lord AD: Nadine Kunst, José Gomes, Nadine Kunst. Copywriter: Pedro Lourenco. Photographer: Zé Anderson. (Lürzer's Archive Vol. 4-2017).
Left: Wood Pencil. Client: IGFM. Agency: Jung von Matt, Berlin. CD: Johannes Hicks, Till Eckel, Florian Schwalme. AD: Johannes Hicks, Mike Wenzel. Copywriter: Florian Schwalme, Mike Wenzel. Illustrator: Lev Kaplan. (Lürzer's Archive Vol. 3-2018).
Right: Black Pencil. Client: State Street Global Advisors. Agency: McCann, New York. CD: Eric Silver, Sean Bryan, Tom Murphy, Rob Reilly, Joyce King Thomas AD: Lizzie Wilson. Copywriter: Tali Gumbiner Photographer: Federica Valabrega. Digital Artist: Kristen Visbal (Lürzer's Archive Vol. 4-2017).
Graphite Pencil. Client: OKCupid. Agency: Wieden + Kennedy, New York. CD: Jessica Shriftman. AD: Ian Hart. Photographers: Pierpaolo Ferrari, Maurizio Cattelan. (Lürzer's Archive Vol. 2-2018)
Left: Graphite Pencil. Client: Heinz Ketchup. Agency: David, Miami. CD: Antony Kalathara, Russell Dodson. AD: Carlos Lange, Ricardo Casal. Copywriter: Juan Javier Peña. (Lürzer's Archive Vol. 4-2017).
Right: Wood Pencil. Client: KFC. Agency: Ogilvy & Mather, Hong Kong. CD: John Koay, Matthew Nisbet, Kai Fung Chan. AD: John Koay. Photographer: Illusion. Illustrator: Illusion. Digital Artist: Illusion. (Lürzer's Archive Vol. 3-2018).
Wood Pencil. Client: McDonald's. Agency: Cossette, Toronto. CD: Carlos Moreno, Peter Ignazi. AD: Spencer Dingle, David Théroux. Copywriter: Jordan Hamer, Philippe Brassard. Typographer: Oleg Portnoy, Corey Way. Digital Artist: Trevor Gauthier. (Lürzer's Archive Vol. 2-2018).
Wood Pencil. Client: Disque Denuncia. Agency: Africa, São Paulo. CD: Sergio Gordilho, Marco Martins, Rafael Campello. AD: Edson Rosa. Copywriter: Raphael Quatrocci. Illustrator: Edson Rosa (Lürzer's Archive Vol. 1-2018)
Black Pencil, Graphite Pencil: Client: Tide. Ad Agency: Saatchi & Saatchi, New York. Creative Directors: Rafael Segri, Kiko Mattoso, Daniel Lobaton. Art Directors: Maddy Kramer, Jacopo Biorcio, Erin Evon. Copywriter: Blake Morris. Director: Traktor. Production Company: Rattling Stick. (Lürzer's Archive Vol. 2-2018)
Graphite Pencil, Yellow Pencil, Wood Pencil: Client: Samsung Mobile. Ad Agency: Leo Burnett, Chicago. Creative Directors: Mark Tutssel, Vince Cooke, Colin Selikow. Director: Matthijis Van Heinjningen. Production Company: MJZ. (Lürzer's Archive Vol. 3-2017)
Graphite Pencil, Yellow Pencil: Client: P&G. Ad Agency: BBDO, New York. Creative Directors: Greg Hahn, David Lubars, Marcel Yunes, Rick Williams. Art Director: Bryan Barnes. Copywriter: Nedal Ahmed. Director: Malik Vitthal. Production Company: The Corner Shop. (Lürzer's Archive Vol. 5-2017)
Graphite Pencil, Wood Pencil: Client: Anchestry DNA. Ad Agency: Droga5, London. Creative Directors: Rick Dodds, Steve Howell. Art Director: Charlene Chandrasekaran. Copywriter: Dan Morris. Director: Noam Murro. Production Company: Biscuit Filmworks. (Lürzer's Archive Vol. 2-2018)
Graphite Pencil, Wood Pencil: Client: Audi. Ad Agency: BBH, London. Creative Director: Ian Heartfield. Art Director: Mikael Alcock. Copywriter: Doug Fridlund . Director: Ringan Ledwidge. Production Company: Rattling Stick. (Lürzer's Archive Vol. 6-2017)
Graphite Pencil: Client: Snickers. Ad Agency: BBDO, New York. Creative Directors: Greg Hahn, Gianfranco Arena, Peter Kain. Art Director: Dan Oliva. Copywriter: Scott Mahoney. Director: David Shane. Production Company: O Positive. (Lürzer's Archive Vol. 4-2017)
Graphite Pencil: Client: Alliance Française de Singapour. Ad Agency: Ogilvy & Mather, Singapore. Creative Directors: Nicolas Courant, Axel Grimald. Art Director: David Stevanov. Copywriter: Aritra Dutta. Production Company: Joinery. (Lürzer's Archive Vol. 4-2017)
Yellow Pencil: Client: Nike. Ad Agency: Wieden + Kennedy, London. Creative Directors: Tony Davidson, Mark Shanley, Paddy Treacy, John Shanley, Iain Tait. Art Directors: Tom Bender, Tom Corcoran. Director: Megaforce. Production Company: Riff Raff. (Lürzer's Archive Vol. 2-2018)
Wood Pencil: Client: Banff for Arts and Creativity. Ad Agency: Cossette, Toronto. Creative Director: Carlos Moreno. Art Director: Spencer Dingle. Copywriter: Jordan Hamer. Director: Rodrigo Garcia Saiz. Production Company: Cossette. (Lürzer's Archive Vol. 3-2017)
Wood Pencil: Client: Telefonica Movistar. Ad Agency: Young & Rubicam (Y&R), Mexico City. Creative Directors: Luis Madruga Enriquez, Rodrigo Casas. Art Director: Luis Madruga Enriquez. Copywriter: Rodrigo Casas. Director: Juan Pablo Osio. Production Company: Wabi Productions. (Lürzer's Archive Vol. 5-2017)
Wood Pencil: Client: Adidas. Ad Agency: Johannes Leonardo, New York. Creative Directors: Leo Premutico, Jan Jacobs, Ferdinando Verderi, Wesley Phelan, Matthew Edwards. Art Director: Hunter Hampton. Copywriter: Jeph Burton. (Lürzer's Archive Vol. 5-2017)
Wood Pencil: Client: Diesel. Ad Agency: Publicis, Milan. Creative Directors: Cristiana Boccassini, Bruno Bertelli, Milos Obradovic, Mihnea Gheorghiu. Art Directors: Simone Di Laus, Eddy Guimarães, Alice Teruzzi. Copywriters: Francesca Ferracini, Vinicius Dalvi. Director: François Rousselet. Production Company: Division. (Lürzer's Archive Vol. 2-2018)
Wood Pencil: Client: Leroy Merlin. Ad Agency: BETC, Paris. Creative Directors: Olivier Apers, Stéphane Xiberras. Art Director: Viken Guzel. Copywriter: Jean-Marie Gateau. Director: Henry Reynald Gresset. Production Company: La Pac. (Lürzer's Archive Vol. 3-2017)
Wood Pencil: Client: Santander Bank. Ad Agency: MRM//McCann, Madrid. Creative Directors: Miguel Bemfica, Jesús Revuelta. Art Directors: Rubén Sánchez, Rafa Merino, Dani Requena. Copywriters: Yerai Gomez, Sergio Villarrubia, Marcos Martínez. Director: Kike Maíllo. Production Company: Producciones Oxígeno. (Lürzer's Archive Vol. 4-2017)
