With the Cannes Lions Festival less than a month away - i.e. June 18th - I thought I would take a look back at some of the winners of the past five years. Given the nature of our magazine, this includes print & outdoor and film winners only. As far as I remember, with a single exception all of these had been featured in the magazine well before winning their Grand Prix at Cannes.
Client: Coca-Cola Company, Atlanta. Agency: Ogilvy & Mather, Shanghai. CD: Francis Wee, Graham Fink. AD: Jonathan Mak Long, Eno Jin. Copywriter:Jonathan Mak Long, Eno Jin. Illustrators: Jonathan Mak Long, Eno Jin. Award: Grand Prix. Category: Drinks (alcoholic & non-alcoholic). Lürzer's Archive 4-2012.
Canal+: "The Bear" [01:15]# A bearskin-come-to-life is directing a movie. And why not indeed? It spent years lying in front of the television watching the films shown on Canal+. That is education enough for someone seeking to figure out what really matters when shooting a movie.
Metro Trains: "Dumb Ways To Die" [03:00] “Dumb ways to die” is part of the “Be Safe Around Trains” campaign for Metro Trains. It has become the fastest-spreading Australian viral video on YouTube.
Volvo: "Live Tests campaign" [01:00]# Breathtaking live tests conducted to demonstrate the many benefits of Volvo trucks. Jean-Claude Van Damme performs an epic balancing act – and there is much more besides.
Harvey Nichols “Shoplifters”# To promote its new Rewards app, Harvey Nichols has assembled CCTV shoplifting footage material in which we see shoplifters caught on camera in flagrante. Pay-off: Love freebies? Get them legally, says Harvey Nichols.
Channel4 “We’re Superhumans” To the strains of Frank Sinatra’s “Yes I Can,” a guy in a wheelchair sporting a Sinatra outfit escorts us through a commercial showcasing the incredible feats the Paralympic team – aka the “Superhumans” – are capable of in Rio. Channel4 has been shown the Games.