Cannes Lions Grand Prix: The past five years

With the Cannes Lions Festival less than a month away - i.e. June 18th - I thought I would take a look back at some of the winners of the past five years. Given the nature of our magazine, this includes print & outdoor and film winners only. As far as I remember, with a single exception all of these had been featured in the magazine well before winning their Grand Prix at Cannes.

2012:

Client: Coca-Cola Company, Atlanta. Agency: Ogilvy & Mather, Shanghai. CD: Francis Wee, Graham Fink. AD: Jonathan Mak Long, Eno Jin. Copywriter:Jonathan Mak Long, Eno Jin. Illustrators: Jonathan Mak Long, Eno Jin. Award: Grand Prix. Category: Drinks (alcoholic & non-alcoholic). Lürzer's Archive 4-2012.

 

Client: iPad mini. Agency: TBWA\Media Arts Lab, Los Angeles. CD: Jon Lancaric, Simon Cassels. AD: Melinda Keough, Paul Wysocan, Joe Fotheringham. Photographer: Andy Bettles. Illustrator: Andy Bettles. Award: Grand Prix. Lürzer's Archive 4-2013.
 
 
2014:

Client: Harvey Nichols. Agency: adam&eveDDB, London. CD: Richard Brim, Daniel Fisher. Photographer: James Day. Director: James Rouse. Production Company: Outsider, London. Award: Grand Prix Campaign. Category: Product & Service Retail Stores. 
 
 
 
 
Client: Harvey Nichols. Agency: adam&eveDDB, London. CD: Ben Priest, Emer Stamp, Ben Tollett. AD: Richard Brim. Copywriter: Daniel Fisher. Director: James Rouse. Production Company: Outsider, London. Award: Grand Prix Campaign. Category: Retail Stores. Lürzer's Archive 1-2014.
 
2015:
 

 

 
Up & Down: Client: City of Buenos Aires. Agency: La Comunidad, Miami, La Comunidad, Buenos Aires. CD: Marcelo Padoca, Fernando Reis. AD: Guilherme Nobrega, Fernando Reis. Copywriter: Marcelo Padoca. Illustrator: Arthur D'Araujo. Award: Grand Prix Campaign. Category: Travel, Transport & Tourism. Lürzer's Archive 3-2015.
 
 
2017:

Client: Twitter. Agency: Twitter in-house, San Francisco. CD: Jim Riswold, Jon Lancaric, Leslie Berland, Joel Lunenfeld, Jayanta Jenkins. AD: Derrit Derouen, Oliver Snoddy, Lee Anne Weldon. Digital Artist: Drew Herron. Award: Grand Prix Campaign. Category: Outdoor. Lürzer's Archive 4-2017. 
 

Client: Burger King. Agency: David, Miami. CD: Antony Kalathara, Jason Wolske, Danny Alvarez. AD: Curtis Caja. Copywriter: Ian Holmes. 2017: Award: Grand Prix Campaign. Category: Print & Publishing. Lürzer's Archive 3-2017. 
 
 

2012: Award: Grand Prix. Category: Film Craft - Production Value. (Lürzer's Archive 6-2011)

Canal+

Canal+: "The Bear" [01:15]# A bearskin-come-to-life is directing a movie. And why not indeed? It spent years lying in front of the television watching the films shown on Canal+. That is education enough for someone seeking to figure out what really matters when shooting a movie.

2013: Award: Grand Prix. Category: Public Health & Safety. (Lürzer's Archive 1-2013)

Metro Trains, Melbourne

Metro Trains: "Dumb Ways To Die" [03:00] “Dumb ways to die” is part of the “Be Safe Around Trains” campaign for Metro Trains. It has become the fastest-spreading Australian viral video on YouTube.

2014: Award: Grand Prix. Category: Internet Film. (Lürzer's Archive 1-2014).

Volvo

Volvo: "Live Tests campaign" [01:00]# Breathtaking live tests conducted to demonstrate the many benefits of Volvo trucks. Jean-Claude Van Damme performs an epic balancing act – and there is much more besides.

2016: Award: Grand Prix. Category: Retail & e-Commerce. (Lürzer's Archive 5- 2015).

Harvey Nichols

Harvey Nichols “Shoplifters”# To promote its new Rewards app, Harvey Nichols has assembled CCTV shoplifting footage material in which we see shoplifters caught on camera in flagrante. Pay-off: Love freebies? Get them legally, says Harvey Nichols.

2017: Award: Grand Prix. Category: Film. (Lürzer's Archive 5-2016).

Channel 4

Channel4 “We’re Superhumans” To the strains of Frank Sinatra’s “Yes I Can,” a guy in a wheelchair sporting a Sinatra outfit escorts us through a commercial showcasing the incredible feats the Paralympic team – aka the “Superhumans” – are capable of in Rio. Channel4 has been shown the Games.

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