Editor's blog talking points from 2015

Michael Weinzettl asked creatives around the world for their take on this year’s Cannes Lions winners.

“Seems that the case study format has given the agencies the chance to sneak in new interpretations of the ads that will help them to win a prize, even if the actual consumers didn’t get it in that way.” Read more.

Despite being 2015, a Brazilian ad that featured same-sex couples received an online backlash.

Michael Weinzettl looked back at “gay-themed” advertising from past years. More here.

Revisit some of Japan's most striking ads.

Ever since Michael Weinzettl started working for Lürzer’s Archive magazine back in 1987, one country’s advertising has fascinated him to no end – that of Japan. He revisits some of the country’s most striking ads. Read more.

A feature on on Gonzalo Figari, the Peruvian creative behind a remarkable set of case films for Spain’s History Channel, Canal Historia.

"As you know, Lürzer’s Archive magazine features the most interesting new print ads, posters and commercials (TV and online) every two months. There are, however, some advertising media that the format of the magazine isn’t really suited to – be it the kind of installations and billboards which need a lot of the context explaining, or promotional activities documented in case films..." Read more.

“Fashion advertising is a story to itself as it aims to sell a lot more than just a commodity, but a whole world of fantasy”

High-profile style brands using older women in campaigns: luxury fashion brand Céline’s Spring 2015 campaign featured the much-revered 80-year old writer and intellectual Joan Didion photographed by Juergen Teller. Read more.

18 December 2015

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