Michael Weinzettl presents the candidates for our Vol. 4-18 cover.
For the past year or more we have started selecting the cover images for new issues of Lürzer's Archive amongst ourselves – i.e. the folks working at Lürzer's Archive. We found that preferable to asking you, our readers, because of the battle of the networks that tended to ensue. And the winner of that was for the most part not the best cover solution for the magazine but the one from an agency most adept at networking. Still, we're happy to hear what you think and might be giving us valuable input by telling us what your favorite cover solution would be. Please comment with the current FB posting of this blog here. You can find the original ads along with the credits of these cover options in the gallery on your right.
And here we go:
Our first option is from a campaign for L&PM pocket books and was created by Africa, Sao Paulo. Claim: The greatest authors in your pocket. (The author in question here is Leo Tostoy.)
Next up is another ad from a Brazilian agency, namely DPZ&T, Sao Paulo and a McDonald's campaign created on the occasion of the Football Worldcup in Russia this year.
The third option is also for McDonald's and hails from DDB, Mexico City.
Cover option number four is from Munich-based agency and advertised a brand of frozen dog food. The headline reads: Beware, deep-frozen!
Finally, number five, which is from a series of posters advertising an electronic music festival staged in a botanic garden in the center of Lisbon. For each DJ playing there a poster with a fictitious plant was produced that had the DJ's name on it as well as a description of their respective style. For cover purposes we have removed the DJ's name – Nina Kraviz – who is described as Ninae Kravizium, popularly known as Nina Kraviz, is a rare species of the sonorous gardenia family from the Siberian steppes...
Okay, these are our cover suggestions for Vol. 4-18. Let us know which one of these you'd like to see on our next cover!
Client: L&PM Ad Agency: Africa, São Paulo CDs: Sergio Gordilho, Rafael Campello, Bruno Valenca ADs: Raynier Santos, Fabio Has CWs: Felipe Silva, Daniel Neme Digital Artist: Platinum
Client: McDonald's Ad Agency: DPZ&T, São Paulo CDs: Rafael Urenha, Carlos Schleder, Sergio Mugnaini ADs: Tiago Zanatta, Daniel Motta CW: Daniel Mattos Illustrators: Olho Bala Studio, Tiago Zanatta
Client: McDonald's Ad Agency: DDB, Mexico City CD: David Castellanos AD: Javier Melo CW: Kevin Murcia Photographer: Pietro Primavera Illustrator: Darío Casso Digital Artist: Eugenio Reyes