Revisited

Lürzer's Archive special agents Charlotte Bufler and HP Albrecht look back on their Female Drive-powered week at the Cannes Lions last month.

After the warmly received Sao Paulo Special issue, which we presented last year at the Cannes Lions, some people asked what we would have in store for them this year. A Special Issue New York? London? Singapore? Well, probably the hottest topic these days is not a geographic one but the gender debate. 

We were (and are) thinking of publishing a Female Special Issue with work by successful women only and their thoughts. What drives these leading female creatives?

It's the "Female Drive". That was the idea and concept we had in mind when we arrived at the Cote d'Azur. Cruising up and down the Croisette in our white Ford Mondeo, where Charlotte Bufler interviewed top ladies of the creative business.

Some might think that just about everything has been asked and answered when it comes to women and the ideas industry. They will be very surprised by the clips we were able to produce and publish on our and other websites. Check it out below.

"It is about the money, stupid!" - "If I were a man, I'd be a transvestite." - "Women make more than 50 % of all purchase decisions." Our interview-partners' individual insights of are going to open the doors to new insights in the viewers' minds.

The festival itself we found to be a bit more relaxed compared to previous years. They talked about 22% fewer submissions over the last two years. You also have the feeling that the nouveau riche among our dotcom colleagues are slowly starting to develop some matters in terms of how to behave in serious business.

Nevertheless, Cannes Lions is worth traveling to. Still is and always will be. You'll find wise, inspiring people to talk to (such as the ladies in the backseat of our car.) You could find the latest trends. You'll find yourself convinced that you've read the right magazine – Lürzer’s Archive – as you're familiar with 85% of all the winners before you have even arrived there. 

Let’s see what we'll come up with for next year. Maybe we can organize a get-together with Lürzer’s Archive Readers if we find some partners. Or we all crash a party together.

Susan Credle, Global Chief Creative Officer at FCB Global, New York

Caitlin Ryan, Regional Director of Facebook's Creative Shop, EMEAF

Peruvian Luciana Olivares, CEO at Boost Accelerator, Lima

Juliana Paracensio, Regional Creative Director at Memac Ogilvy & Mather, Dubai

Joanna Monteiro, CCO, FCB Brasil, Sao Paulo

 Marjorieth Sanmartin, Global Creative Director at Grey, Germany