Who's Who: Joe Wright

How did you get into advertising?

I studied photography and design at St. Martins School of Art in London. Back then, I ran my own design studio and was big into designing CD covers for the music industry. My company shared its studio space with a couple of animators/filmmakers, and I loved that we were making things move, so I started to direct anything I could get my hands on.
I began bringing motion into my work with small personal projects here and there, a few things for MTV and the BBC. That was basically the beginning of my directing career.

The most recent personal/passion project you are/were working on?

I am passionate about photography and am working on a few photo projects presently. One is called ‘Viewings’, a series that captures people observing artworks in galleries and museums. I then manipulate the images to heighten the drama and create a more abstracted narrative.

The next big thing in advertising is going to be?

Augmented Reality is developing in interesting ways, and I think it will start to have a much more prominent role in our industry.

The piece of advertising work you wish you had thought of is …

Hmm, that’s a tricky one. Depends what day you ask me.

The internet/digital tool you couldn’t live without is?

My cameras, and of course, Photoshop. I use them everyday…they are very much an extension of me.

In a film about your life, you’d like to be played by?

Steve Coogan!

Words or phrase you overuse?

Visceral, Turd, Dynamic.

Your last social media update said?

I’m only on Instagram (@wrightprojects). You can see for yourself :)