How did you get into advertising?
I studied photography and design at St. Martins School of Art in London. Back then, I ran my own design studio and was big into designing CD covers for the music industry. My company shared its studio space with a couple of animators/filmmakers, and I loved that we were making things move, so I started to direct anything I could get my hands on.
I began bringing motion into my work with small personal projects here and there, a few things for MTV and the BBC. That was basically the beginning of my directing career.
The most recent personal/passion project you are/were working on?
I am passionate about photography and am working on a few photo projects presently. One is called ‘Viewings’, a series that captures people observing artworks in galleries and museums. I then manipulate the images to heighten the drama and create a more abstracted narrative.
The next big thing in advertising is going to be?
Augmented Reality is developing in interesting ways, and I think it will start to have a much more prominent role in our industry.
The piece of advertising work you wish you had thought of is …
Hmm, that’s a tricky one. Depends what day you ask me.
The internet/digital tool you couldn’t live without is?
My cameras, and of course, Photoshop. I use them everyday…they are very much an extension of me.
In a film about your life, you’d like to be played by?
Words or phrase you overuse?
Visceral, Turd, Dynamic.
Your last social media update said?
I’m only on Instagram (@wrightprojects). You can see for yourself :)
Your dream collaboration is?
Working with a gallery or museum to promote a show in a totally unexpected way. The artworld could use a bit of a shake-up.
The last piece of music you listened to was?
I think it was Francis and the Lights.