We're in the process of putting the finishing touches on our next issue of Lürzer's Archive magazine, which should come out in a few weeks. Before we send it off to the printers, however, we need to decide on what will be on the cover. This time around, it seems that none of the six cover options, which you can see below, is backed by a clear majority amongst us at Archive. This is why, once again, I'd like to have our readers' input. Which of the alternatives do you like best for the cover of Vol. 5-2018? Let us know in a comment to our Facebook posting of this blog. And please remember that your choice should be an aesthetic one rather than an expression of your patriotism or corporate-mindedness. Looking forward to seeing your suggestions.
The first cover option comes from a poster for a "Historical Film Festival" from Mullen Lowe, Bucharest. Let's just call it Marie Antoinette.
Number two derives from a campaign for eco-friendly wet suits and comes from Publicis Conseil, Paris.
Our third cover option is for Schauma brand shampoos and bath products and it comes all the way from Central Asia, from Almaty, the Republic of Kazakhstan's largest city.
The next cover alternative is from Santiago de Chile and advertises Caribe brand coffee. Headline. Let the Caribbean out.
And here comes Brazil's contender for the cover spot on our upcoming issue, the agency is Y&R, Sao Paulo.
The final option is from a campaign for a telecommunication provider, or rather for their "Skinny" brand mobile phone. It comes from New Zealand, the agency was Colenso BBDO, Auckland.
Agency. MullenLowe, Bucharest CD: Damian Nunez AD: Silviu Antohe CW: Mihai Costache Illustrator: Adrian Agi Ioța
Agency: Publicis Conseil, Paris CD: Trotignon Elie AD: Ale Burset, Esculier Éric CW: Lucas Bouneou, Esculier Éric DA: Gonzalo Arévalo, F16 producciones / 3D
Agency: BBDO CA, Almaty, Russia CD: Aleksey Maksymenko AD: Doniyor Mamanov CW: Aleksey Maksymenko Illu: Yelizaveta Babikova, Roman Mirzayev DA: Doniyor Mamanov
Agency: Young & Rubicam, Santiago de Chile CD: Francisco Cavada, Alvaro Becker, Patricio Reyes AD: Sergio Araya, Andrés Beroiza, Rodrigo Pérez CW: Pablo Bernacchia PH: Ale Burset DA: Diego Speroni, Pedro Slaibe
Agency: Young & Rubicam (Y&R), São Paulo CD: Rafael Pitanguy AD: Rafael Gil, Bruno Naoki Masumoto, Pedro Assis CW: Rodrigo Almeida Illu: Rafael Gil, Bruno Naoki Masumoto, Pedro Assis DA: Rafael Gil, Bruno Naoki Masumoto, Pedro Assis