Who's Who: Andy Potts

Andy Potts is an award-winning London based illustrator and motion designer known for his eye-catching imagery and animation. He is responsible for the cover of our recently published book 200 Best Illustrators worldwide 18/19.

How did you get into illustration in one sentence ...

I’ve always loved creating images so it was a no-brainer for me to pursue an education in it, firstly discovering illustration as a career option on a Foundation course at Stourbridge Art College in ‘92 then graduating with a BA Hons Illustration degree at Portsmouth University in ’95.

The most recent campaign you’ve worked on ...

The most recent advertising/branding illustration I’ve worked on was for a large conference in Toronto for HRPA earlier this year with the theme of The Intelligence Revolution.

The best piece of creative work around at the moment is ...

At the moment I’m mostly fired up about HBO’s new TV show Succession, a brilliantly written and directed black comedy about an obscenely rich media family.

The next big thing in advertising is going to be ...

Smart advertising personalized for you in your future home, peripheral vision, and in your dreams, 24/7.

The piece of illustration work I wish I had thought of is ...

I’m a big fan of all the recent illustrated BAFTA Film Awards brochure covers, particularly the Tavis Coburn and Malika Favre editions.

The internet/digital tool I couldn’t live without is ...

It would have to be Photoshop, all my creative work gets processed through it somehow.

In a film about my life, I’d like to be played by ...

Throwing all reality out of the window, in my dreams it’s Harrison Ford. He’s been a screen hero since I was a kid and we share the same birthday.

A word or phrase I overuse ...

‘Yes, I’ll be up for it!’. Even if it breaks me.

My last social media update said ...

Hey, I’m on the cover of Leurzers Archive 200 Best Illustrators!