Out of home highlights 2015
From an x-ray screen that went viral to a magazine's bold move to use blood-infused ink for HIV awareness - take a look at our pick of out of home work from 2015.
Ad Council challenged audiences to take a closer look at their own implicit bias with a poignant video that went viral.
The Ad Council’s PSAs were created pro bono by R/GA and filmed with real people at a live event in California’s Santa Monica on Valentine’s Day.
Already stacking up 13.5 million YouTube hits in its first two days, the video shows a large x–ray screen turning on to reveal two skeletons embracing to the sound of the song “Same Love” by Macklemore & Ryan Lewis with Mary Lambert. Watch it here.
Valspar showed what seeing colour for the first time feeled like.
A touching film by FCB Chicago showed four individuals with colour blindness experiencing colour for the first time.
With the internet going into meltdown over the colour confusion of *that* dress, we were all questioning the way we see colour.
Through a partnership with EnChroma, a manufacturer of colour blindness correcting glasses, Valspar gifted special eyewear to a number of colour blind individuals while raising awareness about colour's impact on our lives. More here.
Vangardist Magazine made a bold publishing move and confronted HIV+ 'head-on' with blood-infused ink.
Lürzer’s Archive, with its publishing past, knows all too well about making bold and controversial editorial decisions. But kudos to men’s magazine Vangardist who confronted the social stigma around HIV in an unflinching way.
Vangardist worked with Saatchi & Saatchi Switzerland to unveil a new campaign printing 3,000 limited edition copies of the issue with blood-infused ink. Each copy of the magazine’s Spring issue is printed with ink infused with HIV+ blood that has been donated by three individuals living with the HIV virus. Read more on how they did it.
A billboard caused a yawning epidemic in Brazil.
Brazil’s Lew'Lara\TBWA set up a digital panel equipped with a motion sensor at São Paulo's busy Fradique Coutinho subway station at morning rush hour.
When commuters approached “The Contagious Billboard”, the face on the panel would yawn. And because yawns are contagious, it caused a yawning epidemic at the underground station. But of course there was a twist. Check it out here.
A British artist lead a campaign urging film-makers to destroy real guns.
Martin Scorsese also added his support to the campaign. Created by Carl McCrow, who plays a soldier in the Martha Pinson-directed film, Tomorrow, which Scorsese is executive producing, the “Gun Neutral” campaign invited participating filmmakers to pledge to destroy a gun for each one pictured in their film. More here.
22 December 2015
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