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Turkish Delights

It's been a week since I got back from Amsterdam, where – as I have been doing pretty much every year since 1992 – I was a judge at the annual Epica Awards. 

It was there, back in the mid-90s, that I first met Günseli Ozen, editor-in-chief at Marketing Türkiye in Istanbul, who, like me, has become one of the few veterans on the Epica Jury. Günseli has always been a tireless champion of advertising made in Turkey – and also a valuable contact when it came to promoting Archive in Turkey and familiarizing the Turkish advertising scene with our title. It was not, however, until Karpat Polat – then CD at DDB&Co., Istanbul, now with his own agency, Karpat – arrived on the scene that creative advertising in that country really took off. 
 
I’m sure both Günseli and Karpat, who was interviewed in Vol. 4-2011, will be glad to hear that – judging by the number of Turkish print campaigns we were able to feature in Vol. 6-2018, our upcoming issue – creative advertising in the city on the Bosporus is alive and well. The Turkish ad campaigns featured in the new issue make up an unprecedented eleven – which equals the total of print campaigns in 6-18 from agencies in London and Paris combined, and the total number of 11 campaigns from Turkey featured in Lürzer’s Archive between the years 1993 to 1998.
 
So, it wasn’t really surprising that, among the front runners for the much-sought-after spot on the cover, was the work of two Turkish agencies, Y&R and Ogilvy, both Istanbul, for Opel cars and 3M Post-its respectively. When we finally decided to put an ad by Paris agency L’Associé on the front page, one taken from a campaign for the Heyraud footwear brand, it was only because it best reflects the festive season ahead.
Anyway, this week I decided to show you a few of the past highlights of Turkish adverting, in film as well as in print.
 
 
Karpat Polat and Günseli Ozen 

 

 

 

Client: Tokai. Ad Agency: Merkez Ajans, Istanbul. Art Director: Birsen Delemen. Copywriter & Director: Ali Tara. Production Company: Tara Productions. Lürzer's Archive 4-1992. This was the very first Turkish film campaign that I remember making a big splash at the awards circuit back in the early 90s.

Client: Polisan. Ad Agency: Leo Burnett, Istanbul. Art Director: Yasar Akbar. Copywriters: Idil Akoglu, Ilkay Yildiz. Director: Özer Feyzioglu. Production Company: Soda. Lürzer's Archive 1-2007. 

Quite a difference to these two films from 15 and 17 years later respectively, which show how much Turkish commericals had caught up with top production standards in advertising worldwide

 

 Client: Kanukte. Ad Agency: Publicis Yorum, Istanbul. Art Director: Adnan Elmasoglu. Copywriter: Ebru Ataman Firat. Director: Ozan Aciktan. Production Company: PTT. Lürzer's Archive 1-2009.  

Cafe Del Mondo

Vol.4-2004

  • Cafe Del Mondo
  • Rafineri, Istanbul
  • Ali Bati
  • Karpat Polat
  • Ilkay Muratoglu

Vol. 4-2004

Archive Nr.: 4.0414 (2004)

Isuzu

  • Isuzu
  • Rafineri, Istanbul
  • Ali Bati
  • Karpat Polat
  • Ilkay Muratoglu

Vol. 4-2004

Archive Nr.: 4.0431 (2004)

Dikey Cosmetics

Campaign for Able Touch hair removal wax.

 

  • Dikey Cosmetics
  • DDB&Co., Istanbul
  • Ali Bati
  • Karpat Polat
  • Ilkay Muratoglu

Vol. 3-2007

Archive Nr.: 3.0716 (2007)

BMW Borusan Otomotiv

(That’s why we don’t have front wheel drives.)

  • BMW Borusan Otomotiv
  • TBWA, Istanbul
  • Boran Erem
  • Gokhan Yucel
  • Erol Gunes

Vol. 5-2006

Archive Nr.: 5.0642 (2006)

Fida Film

Vol. 4-2007

(Claim: Born on the screen, lives in memories: Cinema.) Campaign for Fida Film distribution and production company, presenting a variety of famous films such as “Lord of the Rings” by means of picture riddles.

  • Fida Film
  • Grey, Istanbul
  • Engin Kafadar
  • Tugbay Bilbay
  • Caglar Biyikoglu

Vol. 4-2007

Archive Nr.: 4.0716 (2007)

Winsa

Vol. 1-2006

(Winsa. Not many things look good beside it.) Campaign for PVC windows.

  • Winsa
  • DDB&Co., Istanbul
  • Luis Tauffer, Timucin Merdanoglu
  • Karpat Polat, Erol Batislam
  • Fernando de France, Lestor Calvo

Vol. 1-2006

Archive Nr.: 1.0602 (2006)

Mercedes Benz Trucks

Vol. 5-2007

Campaign for Mercedes Benz trucks.

  • Mercedes Benz Trucks
  • Alice/BBDO, Istanbul
  • Kutlay Sindirgi
  • Ali Göral
  • Rainer Stratmann
  • Ralph Hillert

Vol. 5-2007

Archive Nr.: 5.0733 (2007)

Dank! (2nd Hand Furniture Shop)

Vol. 3-2008

Campaign for a secondhand-funiture store.

  • Dank! (2nd Hand Furniture Shop)
  • DDB&Co., Istanbul
  • Levent Yalgin
  • Volkan Karakasoglu

Vol. 3-2008

Archive Nr.: 3.0814 (2008)

CNN

Vol. 3-2009

(CNN Weather Report. 99% accurate.)

  • CNN
  • DDB&Co., Istanbul
  • Leandro Câmara
  • Karpat Polat

Vol. 3-2009

Archive Nr.: 3.0916 (2009)

Finansbank

  • Finansbank
  • DDB&Co., Istanbul
  • Caglar Eser
  • Karpat Polat
  • Ali Bati, Selim Sahin

Vol. 4-2009

Archive Nr.: 4.0906 (2009)

Dank! (2nd Hand Furniture Shop)

Campaign for dank!, a second-hand furniture shop.

  • Dank! (2nd Hand Furniture Shop)
  • DDB&Co., Istanbul
  • Luis Tauffer
  • Karpat Polat
  • Alair Caliari
  • Fabio Hentz

Vol. 4-2009

Archive Nr.: 4.0925 (2009)

CNN

Cover page

  • CNN
  • DDB&Co., Istanbul
  • Ali Bati, Guney Soykan
  • Gul Kanik

Vol. 4-2010

Archive Nr.: 4.1030 (2010)

Jeep

  • Jeep
  • Leo Burnett, Istanbul
  • Ahmet Ülkü, Güven Haktanir
  • Sibel Ergeç, Seral Çelikba

Vol. 4-2010

Archive Nr.: 4.1040 (2010)

KTM

  • KTM
  • DDB&Co., Istanbul
  • Ali Bati, Kadir Kaya
  • Gokhan Akca

Archive Nr.: 4.1039 (2010)

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