A pick of 2015's branded content
From the make-up tutorial that wasn't what it seemed to the Prada films that wouldn't look out of place in a Wes Anderson movie - take a look at our pick of branded content from 2015.
Fixodent and Saatchi & Saatchi Italy helped a white lion get his life back.
Storytelling was still a marketing buzzword in 2015. This is an example of when a brand does it well; Fixodent's spot is a good example of sharing a great tale, when your brand’s product isn’t particularly glamorous.
Saatchi & Saatchi Italy worked with denture adhesive brand Fixodent on “Saving Aslan”, a six-minute online film chronicling the touching story of Aslan, a 9-year old rare white lion who had lost two of his canine teeth, a life-altering injury for a big cat. Read the full story here.
Prada explored the world of film with “The Postman Dreams”.
The series of minute-long films blurred the line between fantasy, depicting a postman at work, a couple in love, and a young boy using his mother’s bag as a battlefield.
“The Postman Dreams” begins with a humble postie; an ordinary man who slips into his extraordinary dreams whenever he gets the chance. The hum-drum fades away as he ushers a parade of colourful characters and wild places to your doorstep.
LA-based director, Autumn De Wilde, created the films, which wouldn't look out of place in Wes Anderson's The Grand Budapest Hotel. Read more here.
Brazil’s largest news agency, VEJA, wanted to get across the importance of knowing your news source.
They teamed up with AlmapBBDO to do it. The art project was pieced together in a short film called “Distorted Fact” directed by Vitor Amati, which highlights the entire creative idea.
VEJA worked with the Sao Paulo agency to launch the integrated campaign to highlight the importance of journalistic sources. It was the first of its kind to involve various art styles in order to prove a theory: that information gets distorted as it goes through mediators, the same way that art metamorphoses each time it is being reproduced. Watch it here.
Ogilvy & Mather's make-up tutorial wasn’t what it seemed.
The provocative spot was actually a PSA highlighting an aspect of violence against women in India: acid attacks. According to Make Love Not Scars, there are 1,000 violent acid attack cases reported every year and 90 per cent of the victims are women. In “Beauty Tips by Reshma”, Reshma Bano Qureshi promises to teach her viewers “how to get perfect red lips” – but this one goes beyond priming and application. More here.
Philips and Sweetgrass Productions created this stunning glow-in-the-dark branded action film.
The mountain bike adventure titled “Darklight” directed by Mike Brown took viewers back into a world of light and colour and was the third collaboration between Sweetgrass and Ahlstrand and Wållgren.
The scenes follow professional mountain bikers Graham Agassiz, Matt Hunter, and Matty Miles on a mind-bending night ride through the moonscapes of Southern Utah to the Ewok forests of the Pacific Northwest, LED lighting rigs illuminating their dust blooms and highlighting their wheels. More here.
21 December 2015
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