Associate editor Natalia Michalak on this year's event in Vienna.
Not so very long ago, Michael Weinzettl, our editor-in-chief, talked to the people behind the Forward Festival. So, as not to bore you with the general info about the facts and profound reasons behind the idea, just read it yourself.
Last weekend the time had come for a new edition of the Forward Festival. We had the pleasure of taking part in all of the three wonderful days full of inspiration and motivation. And in addition, it was the celebration of the festival's 5th birthday. The motto they had for this year was “Odd One Out“.
Fun fact about the motto: The person who helped the Forward guys out to come up with the idea was none other than Erik Kessels
. Many speakers, among them British graphic designer Kate Moross, found it easy to relate to and identify with the motto. On April 6, the MAK – Austrian Museum of Applied Arts/Contemporary Art – offered plenty to see, experience, and do. Graphic designers, illustrators, typographers, photographers, and creative agencies – from Germany and Austria and as far as Australia – all shared their success stories and experiences with the international audience. In addition to the main program, the organizers also tried to make the festival motto visible and audible wherever you went.
Many side-events kept people entertained between the talks, like "Der traurige Gärtner"
("The Sad Gardener"), a kind of minnesinger cavorting in the audience, who demonstrated the event's uniqueness through various live performances between events, and serenaded the festival on its fifth birthday. Right in the middle of it, online printers presented their extensive assortment of international brands to designers and artists. Stickers, postcards, and beer coasters that were a result of a design competition proved to be very popular.
, a big name in the Austrian creative society, begging for his creative sins to be forgiven. We are still considering...
On the last day of the Festival, Lürzer's Archive "special agents" HP Albrecht and Charlotte Bufler came on stage to talk about the magazine and to introduce the latest issue, Vol 2-2019, to a rapt audience.
Prep talk between the two, always dressed appropriately with our creative credit icons on their chests.
To sum it up, all three days were filled with entertainment, networking, information, motivation, creativity, communication, and inspiration. We can’t wait for next year.