I spent Tuesday morning and noon walking around the Old Truman Brewery in London's Shoreditch area, where the work shortlisted at this year's D&AD was on view. I made a beeline for the Press and Outdoor section and from there to the work displayed in the Photography, illustration and Typography categories. As always there was a high percentage (perhaps 85 - 90%) of the shortlisted work which our faithful readers already know from the pages of Archive magazine. Shortlisted at that point, of course, means in the running for one of the Pencils awarded at D&AD. As it turned out, there were six Black Pencils (2 Advertising, 2 Design, 2 Craft) awarded, 58 Yellow Pencils,196 Graphite Pencils - 196 Pencils and 460 Wood Pencils, i.e. 720 Pencils awarded in all, something that Kate Brown, our contact person in the UK dryly commented with: "soon to be common as muck." Since only at the awards ceremony, which took place Thursday (i.e. last) night, it is revealed what won which Pencil we could not yet assign the images of the campaigns below with the kind of pencil it got.
I was of course mainly there to look out for work that may have escaped our vigilant eyes over the past year. Sure enough, there were a few beautiful campaigns which they (the agencies) never submitted and, not surprisingly, just about all of them came from Japanese mammoth-like places such as Dentsu, who, I once heard employ something like 1,000 creative directors. Can you imagine? Unless one of these takes the initiative and submits some of their team's work to us (something she or he might fear could be an offense against their policies), there is no way of getting any of that beautiful stuff they produce on a regular basis. (I would love to have this rumor confirmed if anyone from Dentsu or Hakuhodo reads these lines.)
Since there is so much that I saw, I'm going to show you today the D&AD winners that we already featured in Archive and next week there are going to be my little "discoveries", campaigns I had not seen before and thought worthy to bring to your attention, whether they officially won a Pencil or not.
For a full list of D&AD award winners please go here. Below, you can see the campaigns that were shortlisted for Pencils at this year's D&AD awards and have been featured in the pages of Lürzer's Archive from Vol. 2-2018 to Vol. 2-2019:
Ad agencies from left to right: Mcgarrybowen, London (Archive no.: 2.1926). White Rabbit, Budapest (Archive no.: 2.1928). DDB, Vienna (Archive no.: 1.1909). TBWA\Chiat\Day, New York (Archive no.: 1.1902). Atomic, London (Archive no.: 6.1811)
Ad agencies from left to right: Ogilvy & Mather, Bangkok (Archive no.: 6.1896). Scholz & Friends, Berlin (Archive no.: 5.1832). Grey Worldwide, Dubai (Archive no.: 4.1802).
Ad agencies from left to right: LOLA MullenLowe, Madrid (Archive no.: 2.1812). BBDO, Dusseldorf (Archive no.: 4.1864). Clemenger BBDO, Wellington (Archive no.: 2.1925). Grey, London (Archive no.: 6.1893). TBWA, Paris (Archive no.: 1.1901).
Ad agencies from left to right: TBWA, Paris (Archive no.: 1.1906). MullenLowe SSP3, Bogotá (Archive no.: 5.1816). Young & Rubicam (Y&R), São Paulo (Archive no.: 5.1873).
Ad agencies from left to right: adam&eveDDB, London (Archive no.: 1.1911). LOLA MullenLowe, Madrid (Archive no.: 1.1902). Wieden + Kennedy, Portland (Archive no.: 5.1811).
And from our upcoming Vol. 3-2019:
Ad agency: Arnold Worldwide, Boston.
Ad agency: Scholz & Friends, Berlin.