For the 15th time since 2004, Lürzer's Archive is holding its Students Contest to acknowledge the most promising new and up-and-coming talent. For 15 years now, we've been encouraging students of ad schools worldwide to submit their work and in each print issue of Lürzer's Archive, we dedicate two pages to ad campaigns created by students.
Students who get a coveted place in the magazine automatically become nominees for the Student of the Year Award. This July, a year’s worth of students’ work is can be seen on our website, where our readers are able to vote for the campaign which they think deserves our prestigious award. Based on these votes, the top five campaigns are then judged by a jury of top ad creatives and to decide who is our Student of the Year.
Which is why I should like to invite you to go to https://www.luerzersarchive.com/en/students.html, where you can see all the nominees for this year's award – from Vol. 4-1018 to Vol. 3-2019.
In the meantime I caught up with the immensely talented winners of last year's Student of the Year award, the trio of Boris Schreurs, Davide Pietro Cocchiara, and Stefanie Berkmann, then at the time recent graduates from Miami Ad School Berlin to find out how they've fared since then and where they are now.
This is what Stefanie told me: "Luckily, I'm still in Berlin, the city of my heart. I now work for a creative agency called Plantage ix, which is part of the IBM ix Network based in Berlin Mitte. Here I have to deal with new tasks every day, the work has so far been a lot of fun and my colleagues are just great. Still, I do like looking back on my time at Miami Ad School and especially on my projects I mastered together with Davide and Boris. I also continued to do work as an illustrator, you can check out my work on Instagram @yasguurl. In any case, I still feel that I'm on an exciting creative journey and I'm curious to see where I'll be a year from now."
Davide Pietro Cocchiara and Boris Schreurs wrote: "Our dream of staying together as a creative trio hasn't come true yet, but we hope the ad industry will soon be ready for unconventional teams. If anybody is reading this and is interested in a team of three please let us know!
After graduating from Miami Ad School Berlin, two German agencies offered us a position as a creative team, but we decided to move back to Amsterdam instead. We eventually landed a position at BSUR*, a creative brand consultancy. We accepted the job because we weren’t just looking for a big name on the door but a place where we could learn as much as possible.
Here, we get the chance to work on ad campaigns as well as creative consulting. We build brands from the ground up, from their DNA to their next campaign. We're learning something new every day, and that’s what we want at this stage of our career.
We also got one of our pro-active works recognized by ADC Germany and Golden Award of Montreux which was a great honor. Outside of work, Boris is illustrating and writing a children’s book which has always been a dream of his. Winning the Student of the Year award has opened doors and helped us find a job in Amsterdam where we had no connections at all. Let’s see what the future holds!"
* Little note: I visited the BSUR some 25 years ago, they were in Amstelveen, a suburb of Amsterdam which has, in the intervening years, more or less merged with the city. This was the pre-digital age and I remember being very impressed that they had an entire small room set up like a library and devoted entirely to issues of Archive magazine.
So much from our three Students of the Year from last year. Now we have to find someone to step into their rather large shoes. So please go to https://www.luerzersarchive.com/en/students.html and vote for the work you think can fit the bill