Callie Lipkin is an authentic photographer. A look through her lens reveals a simple organic moment between photographer and subject. 20 years of shooting has given her a truthful eye, her images unfolding like the story of her subject revealing themselves slowly shot by shot.
How you got into lifestyle photography?
I started my career as a photojournalist. When I got into advertising, I initially thought I wanted to do more conceptual work, but bringing an element of production to my editorial style ended up being the most natural fit for me.
You’re inspired by who or what?
My life, my kids, everyday struggles, human connections.
A run-down of the most recent campaign you worked on ...?
In the past couple of months I’ve shot for at least 7 major brands, but I would say the highlight was shooting a still and motion library for Optum. I was able to create all my own storyboards for three final videos that will be launching around the beginning of the year. I also started working with a new DP who has become my go to collaborator for motion add on.
The next big advertising trend is going to be?
Further integration creating still and motion assets. Both on the agency side and consequently on the photographer/director side.
In a film about my life, you’d like to be played by ... ?
Julia Louis Dreyfus - bring on the laughs.
A word or phrase you overuse? ‘
Instagram or Facebook?
Instagram for sure.
Your dream collaboration is ...?
Fatherhood.gov (motherhood.gov if that were a thing!), American Express, Delta to name a few - some of my current clients are already dream collaborators in the sense that they give me strong parameters and let me take it from there to make my best work.
A piece of criticism you’ve received was ...?
Shooting too many pictures.
A great piece of advice you received ...?
Shoot less, think more.
Twitter handle: @callielipkin
Selected for 200 Best Ad Photographers worldwide 2020