There are many discussions on how the ideal agency looks like, we are still debating, but we absolutely know how the ideal client looks. And it has nothing hypothetical about it. He has a face and he has a name: Fernando Machado, the notorious CMO of Burger King.
Probably the most sought after and most beloved CMO in the industry. His main passion is to grow brands and business, but somehow, he came to inspire an entire industry.
For this year’s Lürzer’s Grand Slam, we have decided to shake things up. We started with the jury by inviting Fernando to preside over our jury which will bring together visionary clients, pioneering creatives, and sharp minds from the media.
All creatives hope that their daily work would be evaluated by someone like Fernando. His irreverent spirit has brought to life some of the most acclaimed ideas of recent times. Only a couple of days ago, Burger King shocked the world with a mindboggling initiative – “The Moldy Whopper”.
With more than 160 Lions in Cannes, including 8 Grand Prix and 2 Titanium Grand Prix, 16 D&AD Yellow Pencils, 2 Grand Effie in North America, Fernando is known for pushing the creative boundaries to drive business growth.
Who better to assess ideas than someone who does not shy away from ideas like “Proud Whopper”, “Google Home of the Whopper”, “Burning Stores”, “Whopper Neutrality”, or “Whopper Detour”?
Fernando Machado and his esteem colleagues of the jury will pick the best ideas in 7 categories with 37 subcategories that cover all formats and media: Film, Print & Outdoor, Digital, Direct & Activation, Audio / Sound, Photography and Campaign.
Submit now to Lürzer’s Grand Slam 2020.