Roy Cohen, ECD, Keko London
Work/life balance is something we usually use to describe the need for ‘me time’ and ‘family time’.
However, in these new circumstances, when most of us working from home, we’re all learning how to plan our ways of working from our ‘home office’ (AKA the kitchen table) without being distracted.
As a father of two, I find it difficult to have long Zoom/Teams/Blue Jeans calls without being interrupted. So, I try to keep it short and focus on the variety of projects (luckily, we are busy) separately with smaller teams.
There is something really nice and personal about giving and getting access to your teams' and client's living room, but given the choice, I prefer to meet people face to face. Here, I can feel the culture and the vibe of the people, the agency and the space.
There’s a lot to be said for working together physically, not virtually, so with that in mind, I hope we will all be able to get back to our normal work/life balance soon.