Pedro Americo, Creative Director, BBDO Berlin
As I hang up, I take a deep breath and decide to stretch my legs. On my way to the fridge, I catch myself looking at the past and thinking about the future.
The office is not the same. The fridge is not the same. The cup is not the same. The light is not the same. Ok, the computer is the same. The agitation in the office is not the same. The lunch breaks are not the same. And the work routine is definitely not the same. But this one is never going to be the same again. And that can be a good thing.
Home office is now a reality. And guess what? it works better than most people thought it would. And from now on, this will become a true part of our routine. It will redefine borders and even office locations. The possibilities are enormous.
But it took time to adapt, especially in the beginning: the number of hours on calls increased immensely, as we were all learning how to deal with processes. And we still do. There’s no formula to it. You and your team have to adapt to make it work for everyone, including the client. Remember, the client is in this as much as you are.
And you got to make it work for you. Make sure you design a schedule to fit your needs too. Make a lunch break. Make a clear end of the day. Avoid opening your Microsoft Teams in bed but talk to the team as much as possible. Even if you are not doing a project together, as you would do if you were in the agency kitchen, filling up your glass.
There’s so much to think of, but Zoom is ringing. Team meeting. Time for another zip of water, another breath, a funny Zoom background and another job to crack.