Rafael Pitanguy, Vice President Creative, VMLY&R Sao Paulo
It seems like this is the perfect time to write that paragraph Lürzer’s Archive asked me to. It’s now 3PM and my three-year-old just fell asleep. My next call will be in one hour, and I just left a “Camarãona Moranga” in the oven. This typical recipe from the northeast of Brazil will take about 20 minutes to be ready. Considering that my wife is now also married to Zoom, Teams and Skype for business, I’ll really have to keep an eye on the Moranga, otherwise, it will burn. My son stirs, but luckily, he doesn’t wake up. Maybe he’ll give me a few more minutes. But wait, his lunch is not ready yet. What will he eat as soon as he wakes up? Is he too young to eat CamarãonaMoranga? Should I really be writing this paragraph now? Was it one or two paragraphs they want? If it was just one, I just made it. Well, I think they asked me for two. Between Morangas, meetings, poor internet connections, a son, a wife and 345 dishes to wash.
I realize how hard it is to manage time and how important it is to organize our days when we are working in our home offices. Well, it’s not even a home office, it’s more of a hiding-office, so we definitely have to add a lot of health and economic tensions into that equation. Finding time without losing ourselves. This is the secret. I to check the Moranga, it looks perfect. My son wakes up, I just finished the two paragraphs. In the background we can hear the song “Time is on my Side” by the Rolling Stones. I sing along to the next verse: “Yes, it is!”.