Ricardo Moreira, Director at Moreira Estúdio, Brazil
During this time of staying at home, the main change in my life has been having my little girl at home 24 hours a day because her school is closed. Since she is only 2 years old, we feel that she is too young for on-line classes, therefore, my wife and I (mostly my wife, hahahaha) have been running around creating games and playing hide and seek twice a day.
In my workflow, a lot of campaigns were canceled, as they no longer made sense or there wasn’t a way to produce them. On the other hand, with so many changes, the production of content will be huge after the pandemic. Brands are already looking at their consumers differently. As people are staying more time at home and on the internet, their urge for novelties has only grown more and more. Content has become old and brands need to renew their messages.
I believe that the it word for the moment and for moments to come is change. Every day there is something new and I think that, at the moment, the world and the advertising market has changed quite a lot and innovations are on their way. Everything is renewing itself quickly.
All at once, the way we live, work, produce and communicate has changed.