Martín Köhler, photographer and director at Köhler Studio, Buenos Aires
I have always tried to see the times of crisis as an opportunity. It is not easy, it implies from a positive point of view something that moves you away from your comfort zone, which from prejudice and habit we give it a negative connotation. It is feared. Covid-19 has not discriminated, it has taken us all away from our comfort zone. In the process of adapting ourselves to a new routine code, creativity plays a very important role. I would say significant.
In general, human beings do not value their innate capacity of transforming and adapting themselves to new conditions, to change; this has been the real fear in face of the pandemic, and not the fear of the virus in itself.
Once we get to feel comfortable with a new form or structure, the fear mutates as sense of satisfaction, and creativity is a great tool to achieve it. The more creative we are, the fastest we adapt ourselves, and the greater is the satisfaction we feel.
As a photographer I have achieved, in these times of isolation, to observe the emotions and feelings that one goes experimenting as the days go by. But I believe that those emotions and feelings have always been there, are always there, kind of hidden, accompanying us, but we have not stopped enough time to observe them and because we are wound up in the whirlwind of the tempestuous time of modern times and also because of the vertigo that it produces to do it, and so we decide not to look at them, not to observe them and not to observe ourselves because it can imply a necessity of “change”, and it is feared.
That is why I have decided to do this surrealist photographic production* directed online through facetime, to show exactly those feelings and daily emotions that we go through; with the participation and help of the model China Bernardos from the isolation of her home, and the help of Guido Urrutia that has been in charge of retouching the photographs with his magic hands.
And now I realize as I write this article that perhaps I did it as a mirror, to oblige myself during this time to observe myself and to leave a record of that with the camera.
Do you dare to observe yourself?
It is time.