As a freelancer, I’m used to uncertainty. Freelance life makes you more resilient - there’s no side hustle with freelance, freelance is the hustle. Lockdown has meant cocooning myself away, absorbed in the work, a ton of video calls and spending valuable time with the family. The lack of interactions with people isn’t great - it’s the people that make our industry fun.
Obviously, business has slowed but I’m thankful for regular clients putting work my way and keeping me ticking over. I’ve probably worked over on every single brief since lockdown, just because there’s fuck all else to do. But I enjoy it, so why not.
Working on proactive ideas has been a valuable escape. One of which was collaborating with photographer, Alan Powdrill, on a fundraising campaign for the National Health Service. ‘All Dressed Up for the NHS.’ We raised some cash, Alan produced some beautiful shots and the campaign got some great exposure.
This whole period has made me shift my thinking and review the way I work. I feel it’s a great opportunity to be more collaborative - there’s a lot of talent itching to do something. I’ve also had more work from overseas that I’m keen to explore. As budgets get squeezed, both for agencies and clients, freelancers will need to step up and fill the gap, which can only be a good thing. The one main positive in this shit storm is the work life balance - it’s so much better right now. Perhaps, as creatives, the lockdown is a good thing? If it means solving problems in a new way, then I’m all for that.