André Felix, Global Creative Director WhatsApp, California, USA
We live in interesting times. The same technology that connects us to billions of people around the world also has the ability to distance us from them.
No, I am not here apologizing to the past. I am not nostalgic. Just like you, I know the power technology has of putting you face-to-face with those you care about. But from there, it's up to you. And it's no use being face-to-face with whom you’ve always dreamed and not knowing what to say. Or worse, saying what you should not have said.
Behind that screen, that app, emoticon, video, or the newest social network, there are still people. People who I talk to. Real people. People who get excited, who love good stories, who consume what is true and reject what is not. People who hold hands for causes and bid farewell to opportunism.
People know that there is no faster connection than technology. But they also know that there is no connection deeper than the human one. It is this connection that we know how to cultivate. In this quarantine, the only thing that matters for my work is who we are, and we are people. So nothing has changed at all.