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Creativity in the Time of Covid-19

 

Flavio Waiteman, CCO – Founder Tech and Soul, São Paulo, Brazil

How to build a new talent team 4 times bigger than you had before the pandemic started?

How to make presentations of campaigns and creative solutions to the accounts that Tech and Soul won, without personally seeing the new clients, without having their trust or interacting with them at our headquarters or at the clients headquarters?

How to implement the agency's culture for new employees if we don't spend time together?

How to follow the filming and productions only by links?
And how to reach a level of craft that has always differentiated our company?

How can we explain that the innovative model we launched 3 years ago at the foundation of Tech and Soul was better understood now, at that moment?

The beauty of life today is lucky to be able to ask questions.
After all, it doesn't make much sense to find the answers.

Lürzer's Archive 2-2016. Ad Agency: Escala, São Paulo. CD: Flavio Waiteman, Getulio Mentz Albrecht Filho. AD: Daniela Almeida. CW: Gilmar Kelmer. PH: Bruno Di Torino. TYP: Patricia Leda. DA: RGImages

Lürzer's Archive 2-2016. Ad Agency: Escala, São Paulo. CD: Flavio Waiteman, Getulio Mentz Albrecht Filho. AD: Renan Bulgari. CW: Lucas Ferraz. PH: Bruno Di Torino. DA: Daniel Sian

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