Welcome to a short preview of the latest double issue from Lürzer's Archive magazine. We have found that doing double issues is one way to respond to the Covid-19 crisis and its consequences on the publishing and advertising industries. Which is why we’re planning to publish three double issues over the course of 2021. The one previewed here is Vol. 5+6-2020, still the final issue for 2020.
It comprises about 250 pages with a total of 131 print, 36 film campaigns, and 15 examples of outstanding new digital work, selected by the curator of this issue’s Digital selection, Tiffany Rolfe. Tiff is EVP Chief Creative Ofﬁcer US at R/GA in New York and champions R/GA’s creative vision across the agency’s six U.S. ofﬁces. She works in partnership with Global Chief Experience Officer, Ben Williams, to lead creative teams "that work at the intersection of business and culture to deliver transformational work to global clients." Sounds like a lot of work so the interview’s title I can’t help but stay busy seems logical.
For our main interview we’re talking to one of the most respected British creatives, and currently Director of D&AD, Naresh Ramchandani. The interview with him is titled The chance to make the world more progressive. We have been following Naresh's impressive career ever since he – alongside his art directing partner at famous London agency Howell Henry Chaldecott Lury & Partners (1987 – 2007) – won the Grand Prix at Cannes back in 1989 with a series of commercials for Maxell audio cassettes.
Finally, the cover of this issue is another little masterpiece from Bangkok-based digital wizards Illusion, for the Dentsu Redder agency in Ho Chi Minh City. Here are some examples of spreads featured in Vol. 5+6-2020: