365 Days

365 Days

The Bombay Store, a popular chain of lifestyle stores in India, has over the years acquired a very upmarket and ‘happening’ image. The objective of the campaign was to show the vastness of the store and project it as a unique world choc-a-bloc with surprises. This poster campaign does it by using a clip-art collage style coupled with snobbish headlines voicing the kind of thoughts that ring true in the customer’s mind.

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