Because you never know when (Direct Mail)

Because you never know when (Direct Mail)

The direct mail campaign will be targeted specifically to college students. Using the mailing list of universities, one of these pieces will be sent to every male student. This piece consists of a poster-sized map of the campus and a sheet of “aXe Marks the Spot” stickers. The stickers are used to mark every place on campus that they have fallen victim to an AXE-induced romp. Also, the mailer is ideal for multi-bachelor dwellings. The sheet of stickers is color-coded so that a house full of guys can use the same map and conquer their college. #5 Olivia Rios #3 Graham Douglas #7 Axe

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