Lürzer's Archive - the world's most stolen magazine. But how can you stop people stealing your copy? With one of our dull and boring limited edition Untouchable Covers!
Leo Burnett’s Ben Gough, who wrote and art-directed the concept, explains: "I am furious when someone nicks my copy (and I ignore the fact that half of my own collection has been pinched from other people). Very quickly I came up with the idea to create anti-theft devices to turn Lürzer’s into something you don’t want to steal and the Untouchable Covers idea was born.”
We've had so much fun with this idea since it launched at Cannes we thought we'd open it up and ask our readers to design their own. We want you to create a cover which is so desperately un-hip that you can guarantee no one will pick it up.
We'll pick the best ones and turn them into limited edition Untouchable Covers, available to all new subscribers.
All you have to do is create your Untouchable Cover and post it to Facebook. Please take a look at our info on page dimensions and formats before you start. Nothing offensive or sexually explicit please.
If you need inspiration take a look at the Untouchable Covers released so far: Cock Handler, Spreadsheet Enthusiast, De-Worming World, Bucket Collector, Account Man Monthly and Doily News. And this month we released the latest in the series, Lost.
Can't wait to see what you come up with!