"Penguins" [00:30]# In keeping with the product's positioning and the "No nonsense" slogan, presenter Jack Dee feels that the add folk's gimmicks are totally inappropriate. So he sits stoically frowning as a pair of penguins sing an inane jingle while tap-dancing. Dee tells us that John Smith's Bitter now has a widget in the can for that "just served by the landlord taste." "And when you have a widget, you don't need gimmicks." The penguins hang their heads and slink off the set. Published in 1994.