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Week 24/2019
PrintSpotClassic Spot
Classic Spot of the Week

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Grrr (Hate something, change something)

Honda “Grrr (Hate something, change something)” (01:30) # Enter London agency Wieden + Kennedy with a very unusual spot. An animation – reminiscent of Heinz Edelmann’s “Yellow Submarine” – of flowers and trees coming to life with fluffy little bunnies frolicking on green pastures and a peaceful sun smiling down from above. But there is a ghastly problem! It’s the noise and stench coming from evil flying diesel motors hellbent on polluting the environment. Thank heavens for the environment-friendly Honda diesel! Published in 2005.

  • Honda, Kumamoto
  • Wieden + Kennedy, London
  • Sean Thompson, Richard Russell , Michael Russoff
  • Alan Smith, Adam Foulkes
  • Nexus Productions, London

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