Apple iPhone “Hello” (00:30) # Apple unveiled the new spot for its mobile phone, which does not launch until the summer, to high-profile media ex- posure, the commercial having aired for the first time during a commercial break at this year’s Oscar awards. Viewers are shown some 30 clips from feature films of both yesterday and today, in which a variety of stars answer the phone by saying “Hello.” Flashing by in a matter of seconds are the likes of Humphrey Bogart and Marlon Brando, Michael J. Fox, or John Cusack, and on through to comic star Mr. Incredible, all of them clutching a phone in their hand. The spot closes on a shot of the touchscreen of the iPhone highlighted as the technology of today. Published in 2007.