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Week 38/2019
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Classic Spot of the Week

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Second Nature

"Second Nature" [00:30]# A series of images for Guhl hair care products that show beautiful women posing against natural backdrops. Their hair blends in with details in the scenery, as e.g. a pine tree, a cloud, a trick on our eyes that is only revealed when the models move their heads. Claim: Guhl. Your second nature. Published in 1994.

  • Guhl
  • TBWA\Neboko, Amsterdam
  • 2009, Amsterdam
  • Lysbeth Bijlstra
  • Béla Stamenkovits
  • Directors Films, Amsterdam

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