Week 38/2019
Classic Spot of the Week
Second Nature
"Second Nature" [00:30]# A series of images for Guhl hair care products that show beautiful women posing against natural backdrops. Their hair blends in with details in the scenery, as e.g. a pine tree, a cloud, a trick on our eyes that is only revealed when the models move their heads. Claim: Guhl. Your second nature. Published in 1994.
- Guhl
- TBWA\Neboko, Amsterdam
- 2009, Amsterdam
- Lysbeth Bijlstra
- Béla Stamenkovits
- Directors Films, Amsterdam
