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Week 23/2020
PrintSpotClassic Spot
Classic Spot of the Week

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Classic Spot of the Week

New Zealand Telecorp "99 Cents-Boring" [01:00]# Rolling title on black reads, "Now, when you dial direct anytime Saturday or from 11 pm to 8 am Sunday through Friday, here's how long you can speak to someone in Australia for 99 cents." "Australia for 99 cents" stays on. And on. And on. Finally a phone rings. Voice: "Hello? What? They think it's boring? Oh " The phone is put down After some seconds the title is pulsed . then tinted pink, then green, then violet . given a neon star behind it. At last "1 min" appears with a beep. (Lürzer's Archive 4-1989)

  • New Zealand Telecorp
  • Saatchi & Saatchi, Wellington
  • Gavin Bradley
  • Kim Thorp
  • Howard Grieve
  • Vidcom, Wellington

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