Classic Spot of the Week
Ikea "Lamp": A commercial for Ikea that is designed to goad Americans into parting with their old furniture. It tells the story of an old desk lamp which is replaced with a nice new one from Ikea and dumped with the garbage. Since the commercial is told from the perspective of the lamp, with sentimental music on the soundtrack, we are beginning to feel for the poor old lamp when a Scandinavian guy appears and says: "You are crazy. The Lamp has no feelings! And the new one is much better." Published in Lürzer's Archive 4-2002.