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Week 34/2020
PrintSpotClassic Spot
Classic Spot of the Week

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Classic Spot of the Week

This spot, animated in the form of charcoal drawings, charts the dramatic effects the burning of coal has on the environment, and thus on people, by focusing on the vicious circle in which we find ourselves: the more the world develops, the more coal is needed, and the more the environment is harmed as a result. That’s why it is time to switch to alternatives. Greenpeace is here seeking to make viewers aware of the fact that coal is the dirtiest and most environmentally damaging type of fuel. Super: “Coal takes more than it gives. Greenpeace.” (Published in 5-2009.)

  • Greenpeace
  • Ogilvy & Mather, Beijing
  • Fei Wang, Yanyan Yang, Yimeng Bai
  • Doug Schiff
  • Vigortime, Beijing

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