2012 HIGHLIGHTS
Since launching the new website in February 2012, we have brought you features in Audiovisual, Campaigns, Who’s Who, Digital and our Editor’s Blog presented by Lürzer’s Archive Editor-in-Chief, Michael Weinzettl. Take a look at some of the Audiovisual highlights of 2012...
Image: Ringan Ledwidge
Ringan Ledwidge, director behind some of the most notable commercials for family brands, such as John Lewis and Hovis, talked to us early this year about being on set and film directors who have influenced his work. In 2012, he went on to direct the Guardian’s “Three Little Pigs” by BBH, London.
"My favourite campaign of the ones you've mentioned has to be Hovis "Go On Lad". It was a fascinating project in terms of research of the periods, its scale and cinematic quality and of what the brand meant to the British public."
Image: Jean Paul Gaultier as 'therapist' for Diet Coke
When you think of Jean Paul Gaultier and advertising, you usually associate his name with provocative ad campaigns for his fashion or perfume lines. In 2012 he lent his couture signature of Breton stripes to the world of soft drinks, as the newly appointed Creative Director of Diet Coke.
“The brand asked me to explore its fun personality and to style the bottle," said Gaultier. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them."
Hollywood director Ridley Scott made his long awaited return to sci-fi in 2012 with Prometheus. We revisited some of his commercial work from the futuristic genre.
Advertising has always been close to home for Ridley Scott, one of the leading British ad men in the 60s and 70s. He has said himself that his work in commercials taught him about everything he needed for feature films, from lensing to operating.
The Olympic Games came to London and where there are massive sporting events - there is equally huge money and time spent on advertising. We looked at how Nike’s “Find Your Greatness” dodged the marketing restrictions of London 2012.
Ali Ali and Maged Nassar – 'the guys behind those Panda Cheese ads' – set up Elephant in Cairo after losing 12 consecutive pitches in Dubai. Now they are the most awarded shop in the region and their clientele has included Sony, Coke and Google. Ali spoke to Lürzer's Archive in August about Egypt's chaotic advertising, silly executions and why he hates the creators of "The Most Interesting Man in the World".
Jonathan Mak Long became the youngest ever Cannes Grand Prix winner. When his Steve Jobs tribute logo went viral, Ogilvy China's Chief Creative Officer, Graham Fink, tracked down and reached out to the then 19-year-old student at Hong Kong Polytechnic University about working on a project for Coca-Cola. The "Coke Hands" poster won the Outdoor Grand Prix at the 2012 Cannes Lions Festival.
He talked to Lürzer’s Archive about his journey, work and media ethics.
