From a Wes Anderson inspired ad for Malaysian tea to a German husband’s quest for his pants – here’s a selection of May ads from around the world.
Titled "Spring Collection, the man – who is so occupied in his search he forgets to put his trousers on – roots through the rubbish for something that his wife appears to have thrown away. He eventually ends up searching through a landfill to dig up his lost treasure. We’ll leave you to interpret what this epic spot means.
Now over to the USA where we see, with a little help from his canine friend and a bottle of Coke, one man discovers that a change in perspective can make all the difference in the world. This Disney-like ad directed by Todd Mueller, Kylie Matulick made it into our Spot of the Week series.
W+K Portland teamed up with production company Psyop to create the 60-second spot, which utilises hand-drawn animation to celebrate the relationship between man and dog.
Teh Tarik is Malaysia’s answer to stretched tea. We’re not entirely sure how a homage to Wes Anderson helps to sell Lipton instant tea in Malaysia, but the film is quirky and enjoyable nonetheless. Creative Juice Kuala Lumpur’s two minute film features an obsessive Teh Tarik drinker and his humble servant who specialises on whisking the perfect cup.
“We had fun shooting this quirky Wes Anderson inspired film amidst copious amounts of tea,” said VJ Anand, Executive Creative Director at Creative Juice Kuala Lumpur. “Kudos to our Unilever client who believed in the idea and made it a stand out amidst the sea of monotony in this tough category.”
We all know the United Kingdom elected a Tory government this month, but in the run up to the election, Sky News released this trailer of the party leaders ‘lip syncing’ Marvin Gaye’s “Let’s Get it On”.
Be careful if you’re eating your breakfast and about to watch – it features a David Cameron licking his lips and slowly running his hand through his hair. “General Affection” was made by Sky Creative and edited by Swede Mason - a musician and video editor who gained fame for the 2011 mashup "MasterChef Synesthesia" which actually charted in the UK singles chart.
Moving on is this gorgeous spot for Prudential South Africa that shows life for those on the fishing boats of Madagascar. Lowe Cape Town’s “The Fishermen” tells the story of a young boy and his grandfather who venture out on their boat every day hoping for a big catch, not discouraged by empty nets and the strenuous hours at sea.
The spot was shot on Nosy Iranja, a remote island village off Madagascar and cast with local villagers - the boy was from a neighbouring island, and the grandfather was cast from another island. They’re not actually related but the boy's father does also feature in the ad. During the shoot, the crew had to make do with one electricity generator, stomach bugs and even wait for a cyclone to pass (you can watch the making of). But it seems worth it as this is a lovely piece of filmmaking for the life insurance and financial services company.
18 May 2015
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